comScore, Inc. (SCOR) Downgraded by Zacks Investment Research

Zacks Investment Research cut shares of comScore, Inc. (NASDAQ:SCOR) from a hold rating to a sell rating in a report published on Thursday.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Several other brokerages have also recently weighed in on SCOR. Jefferies Group reissued a hold rating on shares of comScore in a research note on Monday, December 5th. Oppenheimer Holdings, Inc. reissued an outperform rating and set a $43.00 price objective on shares of comScore in a research note on Monday, September 19th. One research analyst has rated the stock with a sell rating, nine have assigned a hold rating and two have given a buy rating to the company’s stock. The stock has a consensus rating of Hold and an average price target of $38.60.

Analyst Recommendations for comScore (NASDAQ:SCOR)

comScore (NASDAQ:SCOR) opened at 32.89 on Thursday. The firm’s 50-day moving average price is $31.36 and its 200-day moving average price is $29.27. comScore has a 52-week low of $21.74 and a 52-week high of $43.53. The company’s market cap is $1.28 billion.

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Institutional investors have recently modified their holdings of the company. Primecap Management Co. CA increased its position in shares of comScore by 0.3% in the second quarter. Primecap Management Co. CA now owns 4,206,071 shares of the company’s stock worth $100,441,000 after buying an additional 13,539 shares during the last quarter. Vanguard Group Inc. increased its position in shares of comScore by 2.2% in the second quarter. Vanguard Group Inc. now owns 3,407,316 shares of the company’s stock worth $81,366,000 after buying an additional 74,954 shares during the last quarter. BlackRock Fund Advisors increased its position in shares of comScore by 3.0% in the third quarter. BlackRock Fund Advisors now owns 2,438,624 shares of the company’s stock worth $74,768,000 after buying an additional 71,126 shares during the last quarter. State Street Corp increased its position in shares of comScore by 0.3% in the second quarter. State Street Corp now owns 1,448,411 shares of the company’s stock worth $34,586,000 after buying an additional 4,046 shares during the last quarter. Finally, BlackRock Institutional Trust Company N.A. increased its position in shares of comScore by 0.4% in the second quarter. BlackRock Institutional Trust Company N.A. now owns 1,380,341 shares of the company’s stock worth $32,963,000 after buying an additional 5,643 shares during the last quarter.

About comScore

comScore, Inc is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences.

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