Rocket Fuel Inc. (NASDAQ:FUEL) Raised to Hold at Zacks Investment Research

Zacks Investment Research upgraded shares of Rocket Fuel Inc. (NASDAQ:FUEL) from a sell rating to a hold rating in a research note published on Wednesday morning.

According to Zacks, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. “

A number of other research analysts have also recently issued reports on FUEL. ValuEngine raised shares of Rocket Fuel from a sell rating to a hold rating in a report on Thursday, July 6th. Credit Suisse Group cut shares of Rocket Fuel from an outperform rating to a neutral rating and increased their target price for the company from $4.50 to $4.75 in a report on Wednesday, May 10th. One investment analyst has rated the stock with a sell rating and six have issued a hold rating to the stock. The company has a consensus rating of Hold and an average target price of $3.49.

Shares of Rocket Fuel (NASDAQ:FUEL) traded down 0.74% during midday trading on Wednesday, reaching $2.69. The company’s stock had a trading volume of 213,180 shares. Rocket Fuel has a one year low of $1.70 and a one year high of $5.90. The firm’s market cap is $124.93 million. The stock’s 50 day moving average price is $2.95 and its 200 day moving average price is $3.18.

Rocket Fuel (NASDAQ:FUEL) last issued its earnings results on Tuesday, May 9th. The technology company reported ($0.32) earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of ($0.42) by $0.10. Rocket Fuel had a negative net margin of 15.09% and a negative return on equity of 44.37%. The company had revenue of $95.20 million during the quarter, compared to analysts’ expectations of $102.15 million. During the same period last year, the company posted ($0.28) earnings per share. The firm’s quarterly revenue was down 9.1% compared to the same quarter last year. Analysts predict that Rocket Fuel will post ($0.76) earnings per share for the current year.

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Several hedge funds and other institutional investors have recently modified their holdings of FUEL. Jane Street Group LLC acquired a new position in shares of Rocket Fuel during the first quarter worth $105,000. Segantii Capital Management Ltd acquired a new position in shares of Rocket Fuel during the first quarter worth $223,000. GMT Capital Corp acquired a new position in shares of Rocket Fuel during the first quarter worth $239,000. California Public Employees Retirement System acquired a new position in shares of Rocket Fuel during the first quarter worth $266,000. Finally, Engineers Gate Manager LP acquired a new position in shares of Rocket Fuel during the first quarter worth $277,000. 31.74% of the stock is owned by institutional investors and hedge funds.

Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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