The Rubicon Project, Inc. (RUBI) Downgraded to Hold at Zacks Investment Research

Zacks Investment Research downgraded shares of The Rubicon Project, Inc. (NYSE:RUBI) from a buy rating to a hold rating in a research report sent to investors on Friday.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Several other analysts have also issued reports on RUBI. Jefferies Group LLC lowered The Rubicon Project from a buy rating to a hold rating and cut their price target for the company from $9.00 to $7.25 in a report on Thursday, March 16th. TheStreet lowered The Rubicon Project from a c rating to a d rating in a report on Monday, April 17th. B. Riley reissued a neutral rating and set a $5.50 price target on shares of The Rubicon Project in a report on Thursday, May 4th. ValuEngine lowered The Rubicon Project from a hold rating to a sell rating in a report on Friday, June 2nd. Finally, Royal Bank Of Canada reissued a hold rating and set a $6.00 price target on shares of The Rubicon Project in a report on Monday, June 5th. Four equities research analysts have rated the stock with a sell rating, fourteen have given a hold rating and one has assigned a buy rating to the company’s stock. The stock presently has a consensus rating of Hold and an average price target of $8.49.

Shares of The Rubicon Project (NYSE:RUBI) traded down 0.79% on Friday, reaching $5.03. The company’s stock had a trading volume of 420,835 shares. The Rubicon Project has a 12-month low of $4.61 and a 12-month high of $14.60. The company’s market capitalization is $243.63 million. The company’s 50-day moving average is $5.33 and its 200 day moving average is $6.76.

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Several large investors have recently modified their holdings of the company. Adams Asset Advisors LLC acquired a new stake in shares of The Rubicon Project during the second quarter valued at $648,000. Fisher Asset Management LLC increased its stake in shares of The Rubicon Project by 30.3% in the second quarter. Fisher Asset Management LLC now owns 163,867 shares of the software maker’s stock valued at $842,000 after buying an additional 38,140 shares during the last quarter. Ironwood Investment Management LLC increased its stake in shares of The Rubicon Project by 4.1% in the first quarter. Ironwood Investment Management LLC now owns 47,169 shares of the software maker’s stock valued at $278,000 after buying an additional 1,869 shares during the last quarter. Tudor Investment Corp ET AL increased its stake in shares of The Rubicon Project by 37.3% in the first quarter. Tudor Investment Corp ET AL now owns 163,924 shares of the software maker’s stock valued at $966,000 after buying an additional 44,506 shares during the last quarter. Finally, potrero capital research llc increased its stake in shares of The Rubicon Project by 2,281.1% in the first quarter. potrero capital research llc now owns 470,862 shares of the software maker’s stock valued at $2,773,000 after buying an additional 451,087 shares during the last quarter. Hedge funds and other institutional investors own 64.13% of the company’s stock.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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