Head to Head Comparison: Athene Holding (ATH) & Prudential Financial (PRU)

Athene Holding (NYSE: ATH) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability and analyst recommendations.

Institutional & Insider Ownership

37.9% of Athene Holding shares are owned by institutional investors. Comparatively, 63.5% of Prudential Financial shares are owned by institutional investors. 10.6% of Athene Holding shares are owned by insiders. Comparatively, 0.7% of Prudential Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Athene Holding and Prudential Financial, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Athene Holding 0 4 11 0 2.73
Prudential Financial 0 7 6 0 2.46

Athene Holding presently has a consensus price target of $58.00, suggesting a potential upside of 10.27%. Prudential Financial has a consensus price target of $111.18, suggesting a potential upside of 5.20%. Given Athene Holding’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Athene Holding is more favorable than Prudential Financial.


This table compares Athene Holding and Prudential Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Athene Holding N/A N/A N/A
Prudential Financial 7.15% 8.98% 0.56%

Valuation & Earnings

This table compares Athene Holding and Prudential Financial’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Athene Holding $5.72 billion 1.84 N/A N/A N/A
Prudential Financial $59.25 billion 0.77 $7.12 billion $8.92 11.85

Prudential Financial has higher revenue and earnings than Athene Holding.


Prudential Financial pays an annual dividend of $3.00 per share and has a dividend yield of 2.8%. Athene Holding does not pay a dividend. Prudential Financial pays out 33.6% of its earnings in the form of a dividend. Prudential Financial has increased its dividend for 8 consecutive years.


Prudential Financial beats Athene Holding on 8 of the 14 factors compared between the two stocks.

Athene Holding Company Profile

Athene Holding Ltd. is an insurance holding company. The Company’s segments include Retirement Services, Corporate and Other. Retirement Services segment consists of the United States and Bermuda operations, which issue and reinsure retirement savings products and institutional products. Retirement Services has retail operations, which provide annuity retirement solutions to its policyholders. Retirement Services has reinsurance operations, which reinsure multi-year guaranteed annuities, fixed indexed annuities, traditional one year guarantee fixed deferred annuities, immediate annuities and institutional products from its reinsurance partners. It offers two product lines: annuities and funding agreements. It offers deferred and immediate annuities, which are focused on the needs and objectives of people preparing for, approaching or living in retirement. It focuses on issuing funding agreements to institutional investors. Its life and other products include other retail products.

Prudential Financial Company Profile

Prudential Financial, Inc., is a financial services company. The Company, through its subsidiaries, offers a range of financial products and services, which includes life insurance, annuities, retirement-related services, mutual funds and investment management. The Company’s operations consists of four divisions, which together encompass seven segments. The U.S. Retirement Solutions and Investment Management division consists of Individual Annuities, Retirement and Asset Management segments. The U.S. Individual Life and Group Insurance division consists of Individual Life and Group Insurance segments. The International Insurance division consists of International Insurance segment. The Closed Block division consists of Closed Block segment. The Company has operations in the United States, Asia, Europe and Latin America.

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