The Rubicon Project, Inc. (RUBI) Stock Rating Upgraded by Zacks Investment Research

Zacks Investment Research upgraded shares of The Rubicon Project, Inc. (NYSE:RUBI) from a hold rating to a buy rating in a research report sent to investors on Thursday, July 13th. The brokerage currently has $5.50 target price on the software maker’s stock.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Several other equities research analysts also recently issued reports on the stock. TheStreet downgraded shares of The Rubicon Project from a c rating to a d rating in a research note on Monday, April 17th. Needham & Company LLC reaffirmed a hold rating on shares of The Rubicon Project in a research note on Wednesday, March 15th. Cantor Fitzgerald reaffirmed a hold rating and set a $6.50 price target on shares of The Rubicon Project in a research note on Wednesday, March 15th. Jefferies Group LLC reaffirmed a hold rating and set a $7.25 price target on shares of The Rubicon Project in a research note on Monday, May 8th. Finally, BidaskClub downgraded shares of The Rubicon Project from a hold rating to a sell rating in a research note on Saturday, July 8th. Four research analysts have rated the stock with a sell rating, ten have assigned a hold rating and one has issued a buy rating to the company’s stock. The stock presently has a consensus rating of Hold and an average target price of $8.04.

The Rubicon Project (NYSE RUBI) traded down 1.31% during trading on Thursday, reaching $3.78. The company had a trading volume of 677,396 shares. The stock has a 50 day moving average price of $4.93 and a 200-day moving average price of $6.14. The Rubicon Project has a 52-week low of $3.65 and a 52-week high of $9.80. The company’s market capitalization is $185.40 million.

The Rubicon Project (NYSE:RUBI) last released its quarterly earnings results on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.15) by $0.06. The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The firm had revenue of $42.90 million for the quarter, compared to analysts’ expectations of $47.98 million. During the same period last year, the firm earned $0.17 EPS. The business’s quarterly revenue was down 34.1% on a year-over-year basis. On average, equities research analysts anticipate that The Rubicon Project will post ($0.46) earnings per share for the current fiscal year.

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Large investors have recently made changes to their positions in the stock. Bank of New York Mellon Corp increased its stake in shares of The Rubicon Project by 3.4% in the first quarter. Bank of New York Mellon Corp now owns 195,044 shares of the software maker’s stock worth $1,149,000 after buying an additional 6,413 shares in the last quarter. LSV Asset Management increased its stake in shares of The Rubicon Project by 59.9% in the first quarter. LSV Asset Management now owns 735,924 shares of the software maker’s stock worth $4,334,000 after buying an additional 275,724 shares in the last quarter. Prescott Group Capital Management L.L.C. increased its stake in shares of The Rubicon Project by 21.8% in the first quarter. Prescott Group Capital Management L.L.C. now owns 828,256 shares of the software maker’s stock worth $4,878,000 after buying an additional 148,247 shares in the last quarter. Stoneridge Investment Partners LLC increased its stake in shares of The Rubicon Project by 8.2% in the first quarter. Stoneridge Investment Partners LLC now owns 46,590 shares of the software maker’s stock worth $274,000 after buying an additional 3,530 shares in the last quarter. Finally, Acadian Asset Management LLC increased its stake in shares of The Rubicon Project by 180.3% in the first quarter. Acadian Asset Management LLC now owns 293,398 shares of the software maker’s stock worth $1,728,000 after buying an additional 188,731 shares in the last quarter. 63.19% of the stock is owned by institutional investors and hedge funds.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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