Analyzing Tuniu Corporation (TOUR) & TripAdvisor (TRIP)

Tuniu Corporation (NASDAQ: TOUR) and TripAdvisor (NASDAQ:TRIP) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, profitability, risk and valuation.

Earnings & Valuation

This table compares Tuniu Corporation and TripAdvisor’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Tuniu Corporation $1.32 billion 0.57 -$314.25 million ($2.53) -3.20
TripAdvisor $1.53 billion 3.89 $200.00 million $0.66 63.91

TripAdvisor has higher revenue and earnings than Tuniu Corporation. Tuniu Corporation is trading at a lower price-to-earnings ratio than TripAdvisor, indicating that it is currently the more affordable of the two stocks.


This table compares Tuniu Corporation and TripAdvisor’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tuniu Corporation -24.17% -42.30% -21.47%
TripAdvisor 6.26% 8.62% 5.42%

Risk and Volatility

Tuniu Corporation has a beta of 1.33, meaning that its stock price is 33% more volatile than the S&P 500. Comparatively, TripAdvisor has a beta of 2.36, meaning that its stock price is 136% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and target prices for Tuniu Corporation and TripAdvisor, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tuniu Corporation 0 0 2 0 3.00
TripAdvisor 5 14 1 0 1.80

Tuniu Corporation currently has a consensus price target of $11.60, indicating a potential upside of 43.39%. TripAdvisor has a consensus price target of $44.36, indicating a potential upside of 5.16%. Given Tuniu Corporation’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Tuniu Corporation is more favorable than TripAdvisor.

Institutional & Insider Ownership

89.1% of TripAdvisor shares are held by institutional investors. 76.1% of Tuniu Corporation shares are held by company insiders. Comparatively, 1.0% of TripAdvisor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


TripAdvisor beats Tuniu Corporation on 9 of the 13 factors compared between the two stocks.

Tuniu Corporation Company Profile

Tuniu Corporation is an online leisure travel company. The Company offers a selection of packaged tours, including organized tours and self-guided tours, as well as travel-related services for leisure travelers. Its online platform, which consists of its Website and mobile platform, provides product and travel information to enable leisure travelers to plan their travels. Its organized tours offer pre-arranged itineraries, transportation, accommodations, entertainment, meals and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons, such as airport pick-ups. Its other travel-related services include sales of tourist attraction tickets, visa processing services, financial services, hotel booking services and air ticketing services. Its online platform contains travel guides featuring photos, information and recommendations for all destinations it covers.

TripAdvisor Company Profile

TripAdvisor, Inc. owns and operates a portfolio of online travel brands. TripAdvisor, the Company’s brand, is a travel site. The Company operates through two segments: Hotel and Non-Hotel. The Company’s Hotel segment includes click-based advertising and transaction; display-based and subscription-based advertising, and other hotel operations. The Non-Hotel segment includes Attractions, Restaurants and Vacation Rentals businesses. The Company’s platform also enables users to compare real-time pricing and availability for these experiences, as well as to book hotels, flights, cruises, vacation rentals, tours, activities and attractions, and restaurants, on either a TripAdvisor site or application, or a travel partner site or application. As of December 31, 2016, the Company’s TripAdvisor-branded Websites included in the United States and localized versions of the TripAdvisor Website in 48 markets and 28 languages around the world.

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