Comparing Scripps Networks Interactive (NASDAQ:SNI) and E.W. Scripps Company (The) (SSP)

Scripps Networks Interactive (NASDAQ: SNI) and E.W. Scripps Company (The) (NYSE:SSP) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, analyst recommendations, institutional ownership and risk.

Dividends

Scripps Networks Interactive pays an annual dividend of $1.20 per share and has a dividend yield of 1.4%. E.W. Scripps Company (The) does not pay a dividend. Scripps Networks Interactive pays out 26.8% of its earnings in the form of a dividend.

Profitability

This table compares Scripps Networks Interactive and E.W. Scripps Company (The)’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Scripps Networks Interactive 18.20% 32.04% 12.25%
E.W. Scripps Company (The) 6.05% 5.90% 3.24%

Insider & Institutional Ownership

70.5% of Scripps Networks Interactive shares are owned by institutional investors. Comparatively, 74.0% of E.W. Scripps Company (The) shares are owned by institutional investors. 2.5% of Scripps Networks Interactive shares are owned by company insiders. Comparatively, 4.2% of E.W. Scripps Company (The) shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Volatility and Risk

Scripps Networks Interactive has a beta of 1.49, meaning that its share price is 49% more volatile than the S&P 500. Comparatively, E.W. Scripps Company (The) has a beta of 2.01, meaning that its share price is 101% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and target prices for Scripps Networks Interactive and E.W. Scripps Company (The), as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Scripps Networks Interactive 1 9 3 0 2.15
E.W. Scripps Company (The) 0 2 2 0 2.50

Scripps Networks Interactive presently has a consensus price target of $82.92, suggesting a potential downside of 4.32%. E.W. Scripps Company (The) has a consensus price target of $23.00, suggesting a potential upside of 25.68%. Given E.W. Scripps Company (The)’s stronger consensus rating and higher possible upside, analysts clearly believe E.W. Scripps Company (The) is more favorable than Scripps Networks Interactive.

Earnings & Valuation

This table compares Scripps Networks Interactive and E.W. Scripps Company (The)’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Scripps Networks Interactive $3.47 billion 3.24 $1.54 billion $4.47 19.39
E.W. Scripps Company (The) $948.55 million 1.59 $169.52 million $0.69 26.52

Scripps Networks Interactive has higher revenue and earnings than E.W. Scripps Company (The). Scripps Networks Interactive is trading at a lower price-to-earnings ratio than E.W. Scripps Company (The), indicating that it is currently the more affordable of the two stocks.

Summary

Scripps Networks Interactive beats E.W. Scripps Company (The) on 9 of the 16 factors compared between the two stocks.

About Scripps Networks Interactive

Scripps Networks Interactive, Inc. is a developer of lifestyle-oriented content, providing primarily home, food, travel and other lifestyle-related programing. The Company’s content is distributed through multiple methods, including television, the Internet, digital platforms and licensing arrangements. The Company’s segments include U.S. Networks, International Networks, and Corporate and Other. As of December 31, 2016, the Company’s U.S. Networks segment consisted of six national television networks: HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. The Company’s International Networks includes the TVN S.A. (TVN) portfolio of networks and other lifestyle-oriented networks available in the United Kingdom, other European markets, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Latin America. In addition to the broadcast networks, it also licenses a portion of its programing to other broadcasters around the world.

About E.W. Scripps Company (The)

The E. W. Scripps Company is a media enterprise with interests in television and radio broadcasting, as well as local and national digital media brands. The Company’s segments include television, radio, digital, and syndication and other. As of December 31, 2016, the Television segment included approximately 15 American Broadcasting Company (ABC) affiliates, five National Broadcasting Company (NBC) affiliates, two FOX affiliates, two Columbia Broadcasting System (CBS) affiliates and four non big-four affiliated stations. As of December 31, 2016, the radio segment owned 34 radio stations in eight markets. As of December 31, 2016, it operated 28 frequency modulation (FM) stations and six Amplitude Modulation (AM) stations. The digital segment includes the digital operations of its local television and radio businesses. Its Syndication and other segment primarily includes the syndication of news features and comics and other features for the newspaper industry.

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