Financial Contrast: ADT Corp (ADT) versus MSA Safety Incorporporated (MSA)

MSA Safety Incorporporated (NYSE: MSA) and ADT Corp (NYSE:ADT) are both industrial products companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, dividends, institutional ownership, valuation, profitability and analyst recommendations.

Valuation & Earnings

This table compares MSA Safety Incorporporated and ADT Corp’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
MSA Safety Incorporporated $1.13 billion 2.22 $179.15 million $1.97 33.58
ADT Corp N/A N/A N/A N/A N/A

MSA Safety Incorporporated has higher revenue and earnings than ADT Corp.

Institutional and Insider Ownership

64.3% of MSA Safety Incorporporated shares are owned by institutional investors. 15.5% of MSA Safety Incorporporated shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares MSA Safety Incorporporated and ADT Corp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MSA Safety Incorporporated 6.74% 19.64% 8.34%
ADT Corp N/A N/A N/A

Analyst Recommendations

This is a breakdown of current ratings and target prices for MSA Safety Incorporporated and ADT Corp, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MSA Safety Incorporporated 0 0 3 0 3.00
ADT Corp 0 0 0 0 N/A

MSA Safety Incorporporated currently has a consensus price target of $87.67, indicating a potential upside of 32.51%. Given MSA Safety Incorporporated’s higher probable upside, equities research analysts plainly believe MSA Safety Incorporporated is more favorable than ADT Corp.


MSA Safety Incorporporated pays an annual dividend of $1.40 per share and has a dividend yield of 2.1%. ADT Corp does not pay a dividend. MSA Safety Incorporporated pays out 71.1% of its earnings in the form of a dividend. MSA Safety Incorporporated has increased its dividend for 45 consecutive years and ADT Corp has increased its dividend for 4 consecutive years.


MSA Safety Incorporporated beats ADT Corp on 10 of the 11 factors compared between the two stocks.

MSA Safety Incorporporated Company Profile

Mine Safety Appliances Company is engaged in the development, manufacture and supply of products that protect people’s health and safety. The Company’s line of safety products is used by workers worldwide in the fire service, homeland security, oil and gas, construction and other industries, as well as the military. Its product offering includes self-contained breathing apparatus (SCBAs), gas masks, gas detection instruments, head protection, respirators, thermal imaging cameras, fall protection and ballistic helmets. The Company also offers consumer and contractor safety products through retail channels. Its safety products integrate any combination of electronics, mechanical systems and advanced materials to protect users against hazardous or life threatening situations. Its Safety Works, LLC joint venture provides a range of safety products and gloves to the North American do-it-yourself and independent contractor market through various channels.

ADT Corp Company Profile

The ADT Corporation (ADT) is a provider of electronic security, interactive home and business automation, and monitoring services for residences and small businesses in the United States and Canada. The Company’s products and services include home and business solutions, and home health services. The Company’s brands include ADT, ADT Pulse and Companion Service. On August 2, 2013, the Company acquired Devcon Security Holdings, Inc. In November 2013, Kastle Systems International announced that it had acquired Mutual Central Alarm Services and Stat-Land Security Systems from ADT Corporation. In July 2014, ADT Corp acquired Reliance Protectron Inc, from Reliance Comfort Limited Partnership, a portfolio company of investment funds managed by Alinda Capital Partners.

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