Rocket Fuel Inc. (NASDAQ:FUEL) Upgraded to “Hold” by Zacks Investment Research

Rocket Fuel Inc. (NASDAQ:FUEL) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a research note issued on Wednesday, July 12th.

According to Zacks, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. “

A number of other brokerages have also recently issued reports on FUEL. Credit Suisse Group cut shares of Rocket Fuel from an “outperform” rating to a “neutral” rating and lifted their target price for the stock from $4.50 to $4.75 in a report on Wednesday, May 10th. ValuEngine upgraded shares of Rocket Fuel from a “sell” rating to a “hold” rating in a research note on Thursday, July 6th. Two analysts have rated the stock with a sell rating and four have given a hold rating to the company’s stock. The company currently has an average rating of “Hold” and an average price target of $3.32.

Shares of Rocket Fuel (NASDAQ:FUEL) opened at 2.59 on Wednesday. The company’s market capitalization is $120.79 million. The stock has a 50 day moving average price of $2.70 and a 200 day moving average price of $3.32. Rocket Fuel has a 1-year low of $1.70 and a 1-year high of $5.90.

Rocket Fuel (NASDAQ:FUEL) last announced its earnings results on Tuesday, May 9th. The technology company reported ($0.32) earnings per share for the quarter, beating analysts’ consensus estimates of ($0.42) by $0.10. The firm had revenue of $95.20 million for the quarter, compared to analyst estimates of $102.15 million. Rocket Fuel had a negative net margin of 16.39% and a negative return on equity of 49.09%. The company’s revenue for the quarter was down 9.1% compared to the same quarter last year. During the same quarter in the previous year, the firm posted ($0.28) EPS. Analysts forecast that Rocket Fuel will post ($0.92) earnings per share for the current year.

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Institutional investors have recently bought and sold shares of the company. Jane Street Group LLC purchased a new position in Rocket Fuel during the first quarter worth $105,000. Rhumbline Advisers bought a new position in Rocket Fuel during the second quarter valued at approximately $104,000. Segantii Capital Management Ltd bought a new position in Rocket Fuel during the first quarter valued at approximately $223,000. GMT Capital Corp bought a new position in Rocket Fuel during the first quarter valued at approximately $239,000. Finally, California Public Employees Retirement System bought a new position in Rocket Fuel during the first quarter valued at approximately $266,000. Institutional investors and hedge funds own 33.13% of the company’s stock.

Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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