The Rubicon Project, Inc. (RUBI) Stock Rating Lowered by Zacks Investment Research

The Rubicon Project, Inc. (NYSE:RUBI) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a report issued on Friday, July 14th.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Other equities research analysts have also issued reports about the company. B. Riley restated a “neutral” rating and issued a $5.50 price target on shares of The Rubicon Project in a research report on Thursday, May 4th. Jefferies Group LLC restated a “hold” rating and issued a $7.25 price target on shares of The Rubicon Project in a research report on Monday, May 8th. BidaskClub lowered The Rubicon Project from a “hold” rating to a “sell” rating in a research report on Saturday, July 8th. TheStreet lowered The Rubicon Project from a “c” rating to a “d” rating in a research report on Monday, April 17th. Finally, Royal Bank Of Canada reiterated a “hold” rating and issued a $6.00 price objective on shares of The Rubicon Project in a research report on Monday, June 5th. Four investment analysts have rated the stock with a sell rating, ten have given a hold rating and one has assigned a buy rating to the company’s stock. The stock presently has an average rating of “Hold” and a consensus target price of $8.04.

The Rubicon Project (NYSE:RUBI) opened at 3.78 on Friday. The Rubicon Project has a 12-month low of $3.65 and a 12-month high of $9.80. The stock’s market cap is $185.40 million. The firm’s 50-day moving average price is $4.88 and its 200 day moving average price is $6.10.

The Rubicon Project (NYSE:RUBI) last announced its earnings results on Tuesday, August 1st. The software maker reported ($0.21) EPS for the quarter, missing analysts’ consensus estimates of ($0.15) by $0.06. The firm had revenue of $42.90 million for the quarter, compared to analyst estimates of $47.98 million. The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The Rubicon Project’s revenue was down 34.1% compared to the same quarter last year. During the same period in the previous year, the company earned $0.17 EPS. Analysts anticipate that The Rubicon Project will post ($0.46) EPS for the current year.

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A number of hedge funds have recently bought and sold shares of the stock. UBS Asset Management Americas Inc. boosted its stake in The Rubicon Project by 9.5% in the fourth quarter. UBS Asset Management Americas Inc. now owns 15,000 shares of the software maker’s stock worth $111,000 after buying an additional 1,300 shares in the last quarter. Teton Advisors Inc. boosted its stake in The Rubicon Project by 94.2% in the second quarter. Teton Advisors Inc. now owns 23,500 shares of the software maker’s stock worth $121,000 after buying an additional 11,400 shares in the last quarter. American International Group Inc. boosted its stake in The Rubicon Project by 7.0% in the first quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock worth $135,000 after buying an additional 1,509 shares in the last quarter. SG Americas Securities LLC acquired a new stake in The Rubicon Project during the second quarter worth $143,000. Finally, Wells Fargo & Company MN boosted its stake in The Rubicon Project by 7.3% in the second quarter. Wells Fargo & Company MN now owns 30,922 shares of the software maker’s stock worth $158,000 after buying an additional 2,103 shares in the last quarter. Institutional investors own 63.19% of the company’s stock.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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