XO Group (NYSE:XOXO) vs. Criteo (CRTO) Financial Contrast

Criteo (NASDAQ: CRTO) and XO Group (NYSE:XOXO) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations and institutional ownership.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Criteo and XO Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 5 8 0 2.62
XO Group 0 2 3 0 2.60

Criteo presently has a consensus target price of $56.71, suggesting a potential upside of 17.17%. XO Group has a consensus target price of $20.15, suggesting a potential upside of 11.39%. Given Criteo’s stronger consensus rating and higher probable upside, analysts clearly believe Criteo is more favorable than XO Group.

Risk & Volatility

Criteo has a beta of 2.71, meaning that its share price is 171% more volatile than the S&P 500. Comparatively, XO Group has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500.

Institutional & Insider Ownership

84.5% of Criteo shares are held by institutional investors. Comparatively, 83.5% of XO Group shares are held by institutional investors. 5.6% of Criteo shares are held by insiders. Comparatively, 6.8% of XO Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


This table compares Criteo and XO Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
XO Group 4.55% 4.71% 3.89%

Earnings and Valuation

This table compares Criteo and XO Group’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Criteo N/A N/A N/A $1.08 44.81
XO Group $155.73 million 2.90 $14.12 million $0.27 67.00

XO Group has higher revenue and earnings than Criteo. Criteo is trading at a lower price-to-earnings ratio than XO Group, indicating that it is currently the more affordable of the two stocks.


Criteo beats XO Group on 8 of the 11 factors compared between the two stocks.

About Criteo

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

About XO Group

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from GigMasters.com Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

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