Contrasting Gaia (GAIA) & EVINE Live (EVLV)

EVINE Live (NASDAQ: EVLV) and Gaia (NASDAQ:GAIA) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, profitability, earnings, dividends, analyst recommendations and valuation.

Institutional & Insider Ownership

43.3% of EVINE Live shares are held by institutional investors. Comparatively, 31.7% of Gaia shares are held by institutional investors. 4.2% of EVINE Live shares are held by insiders. Comparatively, 42.8% of Gaia shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares EVINE Live and Gaia’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
EVINE Live $655.64 million 0.09 $13.62 million ($0.11) -9.04
Gaia $21.56 million 8.09 -$18.78 million $5.59 2.06

EVINE Live has higher revenue and earnings than Gaia. EVINE Live is trading at a lower price-to-earnings ratio than Gaia, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

EVINE Live has a beta of 3.32, suggesting that its stock price is 232% more volatile than the S&P 500. Comparatively, Gaia has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings for EVINE Live and Gaia, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
EVINE Live 0 0 2 0 3.00
Gaia 0 0 1 0 3.00

EVINE Live currently has a consensus price target of $2.50, suggesting a potential upside of 151.43%. Gaia has a consensus price target of $17.00, suggesting a potential upside of 47.83%. Given EVINE Live’s higher possible upside, research analysts clearly believe EVINE Live is more favorable than Gaia.


This table compares EVINE Live and Gaia’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
EVINE Live -1.07% -7.89% -2.22%
Gaia 392.56% -17.07% -15.46%


EVINE Live beats Gaia on 8 of the 12 factors compared between the two stocks.

About EVINE Live

EVINE Live Inc. is a digital commerce company. The Company operates through the digital commerce retailing segment. The Company offers a mix of brands directly to consumers in an engaging and informative shopping experience through television (TV), online and mobile devices. It operates an around the clock television shopping network, EVINE Live, which is distributed primarily on cable and satellite systems, through which the Company offers brand products in the categories of jewelry and watches, home and consumer electronics, beauty, and fashion and accessories. In addition, it offers a collection of men’s and women’s watches from classic to modern designs. It features home decor, bed and bath textiles, cookware, kitchen electrics, mattresses, tabletop accessories and home furnishings. Its beauty assortment features a range of skincare, cosmetics, hair care, and bath and body products. It also offers a range of apparel, outerwear, intimates, handbags, accessories and footwear.

About Gaia

Gaia, Inc., formerly Gaiam, Inc., is engaged in providing global digital video subscription service. The Company is a global digital video streaming service and online community delivering curated media to its subscribers in over 120 countries. It provides its members access to approximately 7,000 video titles. Its video content is available to its subscribers through online digital streaming on virtually any Internet-connected device on a commercial-free basis. In addition to streaming, the Company’s subscribers can download its video content to their devices, so they can view its content without being actively connected to the Internet. Through the Gaia service, the Company’s subscribers have access to a library of inspiring films, personal growth-related content, documentaries, interviews, yoga classes and fitness. The Company has also created a fitness and yoga-focused version of its video service. The Company also operates a digital versatile disc (DVD) subscription club.

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