News headlines about Lorillard (NYSE:LO) have trended somewhat negative recently, Accern Sentiment Analysis reports. The research group identifies negative and positive news coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Lorillard earned a media sentiment score of -0.04 on Accern’s scale. Accern also assigned media headlines about the company an impact score of 43.1650516946111 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the immediate future.
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Lorillard Company Profile
Lorillard, Inc (Lorillard) is a tobacco company. The Company is engaged in the manufacture and sale of cigarettes products. The Company operates through two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists of the operations of Lorillard, Inc, Lorillard Tobacco and related entities.
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