Head to Head Survey: Borderfree (BRDR) versus Overstock.com (OSTK)

Borderfree (NASDAQ: BRDR) and Overstock.com (NASDAQ:OSTK) are both technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

Analyst Ratings

This is a summary of recent ratings for Borderfree and Overstock.com, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Borderfree 0 0 0 0 N/A
Overstock.com 0 0 2 0 3.00

Overstock.com has a consensus price target of $30.50, indicating a potential upside of 5.90%. Given Overstock.com’s higher possible upside, analysts clearly believe Overstock.com is more favorable than Borderfree.


This table compares Borderfree and Overstock.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Borderfree -18.56% -16.07% -12.01%
Overstock.com -0.73% -6.36% -2.38%

Valuation & Earnings

This table compares Borderfree and Overstock.com’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Borderfree N/A N/A N/A N/A N/A
Overstock.com $1.83 billion 0.39 -$1.70 million ($0.52) -55.38

Borderfree has higher revenue, but lower earnings than Overstock.com.

Insider and Institutional Ownership

44.3% of Overstock.com shares are held by institutional investors. 28.9% of Overstock.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


Overstock.com beats Borderfree on 8 of the 8 factors compared between the two stocks.

Borderfree Company Profile

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

Overstock.com Company Profile

Overstock.com, Inc. is an online retailer and incubator of blockchain technology. Through its online retail business, the Company offers a range of price-competitive brand name, non-brand name and closeout products, including furniture, home decor, bedding and bath, housewares, jewelry and watches, apparel and designer accessories, health and beauty products, electronics and computers, and sporting goods. It operates Retail and Medici businesses. Its Retail business consists of its Direct and Partner segments. Its Other segment consists of Medici. The Company also sells various books, magazines, compact discs (CDs), digital versatile discs (DVDs) and video games. The Company sells these products and services through its Internet Websites located at www.overstock.com, www.o.co and www.o.biz. The Company’s other offerings include Worldstock Fair Trade, Main Street Revolution, Farmers Market, Pet Adoptions, Insurance and Supplier Oasis.

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