Rocket Fuel (FUEL) Getting Somewhat Favorable News Coverage, Report Finds

Media coverage about Rocket Fuel (NASDAQ:FUEL) has trended somewhat positive on Friday, according to Accern Sentiment. Accern scores the sentiment of news coverage by monitoring more than twenty million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Rocket Fuel earned a media sentiment score of 0.09 on Accern’s scale. Accern also assigned news coverage about the technology company an impact score of 43.8553134276172 out of 100, indicating that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the next few days.

These are some of the media stories that may have impacted Accern’s scoring:

Shares of Rocket Fuel (FUEL) traded up inf% during trading on Friday, reaching $2.60. 409,199 shares of the company traded hands. The firm has a 50 day moving average of $2.60 and a 200 day moving average of $3.38. The stock’s market capitalization is $122.18 million. Rocket Fuel has a 52 week low of $1.70 and a 52 week high of $5.90.

Several brokerages have recently issued reports on FUEL. Zacks Investment Research upgraded shares of Rocket Fuel from a “sell” rating to a “hold” rating in a research report on Wednesday, July 12th. ValuEngine upgraded shares of Rocket Fuel from a “sell” rating to a “hold” rating in a report on Thursday, July 6th. Finally, Oppenheimer Holdings, Inc. reiterated an “outperform” rating and set a $4.00 price target on shares of Rocket Fuel in a report on Wednesday, October 4th. Two research analysts have rated the stock with a sell rating, four have assigned a hold rating and one has given a buy rating to the company. The stock presently has an average rating of “Hold” and an average price target of $3.65.

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Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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