The Rubicon Project (RUBI) Earning Somewhat Positive Press Coverage, Report Shows

Media stories about The Rubicon Project (NYSE:RUBI) have trended somewhat positive this week, Accern Sentiment reports. The research group scores the sentiment of press coverage by analyzing more than 20 million news and blog sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores nearest to one being the most favorable. The Rubicon Project earned a news sentiment score of 0.08 on Accern’s scale. Accern also gave media headlines about the software maker an impact score of 46.7036389123361 out of 100, meaning that recent press coverage is somewhat unlikely to have an effect on the company’s share price in the near future.

Several equities research analysts recently issued reports on RUBI shares. BidaskClub cut shares of The Rubicon Project from a “hold” rating to a “sell” rating in a research report on Saturday, July 8th. Zacks Investment Research raised shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $5.50 target price on the stock in a research report on Thursday, July 13th. B. Riley reissued a “neutral” rating and issued a $5.00 target price on shares of The Rubicon Project in a research report on Wednesday, August 2nd. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research report on Thursday, August 24th. Finally, ValuEngine cut shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Friday, September 1st. Three equities research analysts have rated the stock with a sell rating, nine have assigned a hold rating and one has issued a buy rating to the stock. The Rubicon Project presently has a consensus rating of “Hold” and a consensus price target of $6.10.

The Rubicon Project (NYSE:RUBI) traded up 0.82% on Friday, hitting $3.70. 39,528 shares of the stock were exchanged. The Rubicon Project has a one year low of $3.38 and a one year high of $9.16. The company’s market cap is $181.48 million. The company’s 50 day moving average price is $3.83 and its 200-day moving average price is $4.83.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Tuesday, August 1st. The software maker reported ($0.21) EPS for the quarter, missing the consensus estimate of ($0.15) by ($0.06). The firm had revenue of $42.90 million during the quarter, compared to the consensus estimate of $47.98 million. The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The firm’s revenue for the quarter was down 34.1% compared to the same quarter last year. During the same period last year, the business earned $0.17 earnings per share. Equities research analysts predict that The Rubicon Project will post ($0.39) EPS for the current fiscal year.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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