Harley-Davidson (HOG) Getting Somewhat Positive Press Coverage, Study Shows

Headlines about Harley-Davidson (NYSE:HOG) have trended somewhat positive this week, Accern Sentiment reports. The research group scores the sentiment of news coverage by reviewing more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to one, with scores closest to one being the most favorable. Harley-Davidson earned a coverage optimism score of 0.11 on Accern’s scale. Accern also gave news articles about the company an impact score of 46.7246512353082 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the stock’s share price in the next several days.

Here are some of the headlines that may have impacted Accern Sentiment Analysis’s rankings:

Harley-Davidson (NYSE HOG) opened at $47.04 on Friday. Harley-Davidson has a 52 week low of $45.25 and a 52 week high of $63.40. The stock has a market capitalization of $7,916.60, a P/E ratio of 14.70, a P/E/G ratio of 1.61 and a beta of 0.94. The company has a quick ratio of 1.03, a current ratio of 1.18 and a debt-to-equity ratio of 2.48.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, October 17th. The company reported $0.40 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.40. Harley-Davidson had a return on equity of 28.69% and a net margin of 11.68%. The company had revenue of $962.10 million for the quarter, compared to analysts’ expectations of $959.41 million. During the same quarter in the prior year, the firm earned $0.64 earnings per share. Harley-Davidson’s revenue was down 11.9% compared to the same quarter last year. analysts expect that Harley-Davidson will post 3.43 EPS for the current year.

HOG has been the topic of several analyst reports. Tigress Financial reissued a “buy” rating on shares of Harley-Davidson in a research note on Friday, July 21st. BMO Capital Markets reissued a “buy” rating and set a $56.00 price objective on shares of Harley-Davidson in a research note on Friday, September 8th. Stifel Nicolaus reissued a “buy” rating and set a $48.00 price objective (down from $51.00) on shares of Harley-Davidson in a research note on Tuesday, October 10th. Argus raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $53.00 price objective on the stock in a research note on Friday, October 20th. Finally, TheStreet cut Harley-Davidson from a “b-” rating to a “c+” rating in a research note on Tuesday, October 17th. Three research analysts have rated the stock with a sell rating, sixteen have assigned a hold rating and five have assigned a buy rating to the company’s stock. Harley-Davidson has an average rating of “Hold” and a consensus price target of $52.50.

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In other Harley-Davidson news, insider Lawrence G. Hund sold 15,013 shares of the company’s stock in a transaction on Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total transaction of $708,313.34. Following the completion of the sale, the insider now owns 23,673 shares in the company, valued at $1,116,892.14. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. Also, CEO Matthew S. Levatich sold 19,447 shares of the company’s stock in a transaction on Wednesday, October 25th. The stock was sold at an average price of $48.36, for a total value of $940,456.92. Following the sale, the chief executive officer now owns 88,646 shares of the company’s stock, valued at approximately $4,286,920.56. The disclosure for this sale can be found here. In the last three months, insiders sold 73,739 shares of company stock worth $3,524,954. 0.70% of the stock is owned by insiders.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

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