The Rubicon Project, Inc. (RUBI) Rating Reiterated by B. Riley

The Rubicon Project, Inc. (NYSE:RUBI)‘s stock had its “hold” rating reaffirmed by analysts at B. Riley in a note issued to investors on Friday. They currently have a $3.00 price objective on the software maker’s stock. B. Riley’s price target would suggest a potential upside of 44.93% from the company’s previous close.

Other research analysts have also issued reports about the stock. BidaskClub lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Thursday, July 27th. Zacks Investment Research lowered shares of The Rubicon Project from a “buy” rating to a “hold” rating in a research report on Friday, July 14th. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a research report on Thursday, August 24th. Citigroup Inc. lowered their target price on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating on the stock in a research report on Tuesday, September 26th. Finally, ValuEngine lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Friday, September 1st. Two equities research analysts have rated the stock with a sell rating, eight have assigned a hold rating and one has assigned a buy rating to the company. The stock has a consensus rating of “Hold” and a consensus target price of $5.86.

The Rubicon Project (NYSE RUBI) opened at $2.07 on Friday. The Rubicon Project has a one year low of $2.02 and a one year high of $9.16.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.12) by ($0.02). The Rubicon Project had a negative return on equity of 8.38% and a negative net margin of 77.31%. The firm had revenue of $35.20 million for the quarter, compared to analyst estimates of $39.38 million. During the same quarter last year, the firm earned $0.20 earnings per share. The company’s revenue was down 41.9% compared to the same quarter last year. sell-side analysts anticipate that The Rubicon Project will post -0.93 earnings per share for the current year.

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Several hedge funds and other institutional investors have recently made changes to their positions in RUBI. Dimensional Fund Advisors LP lifted its holdings in shares of The Rubicon Project by 83.0% in the second quarter. Dimensional Fund Advisors LP now owns 1,866,791 shares of the software maker’s stock valued at $9,596,000 after purchasing an additional 846,857 shares in the last quarter. Divisar Capital Management LLC lifted its holdings in shares of The Rubicon Project by 38.5% in the second quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock valued at $12,728,000 after purchasing an additional 688,801 shares in the last quarter. Marshall Wace North America L.P. purchased a new stake in shares of The Rubicon Project in the second quarter valued at about $863,000. Vanguard Group Inc. lifted its holdings in shares of The Rubicon Project by 10.0% in the first quarter. Vanguard Group Inc. now owns 1,619,460 shares of the software maker’s stock valued at $9,538,000 after purchasing an additional 146,748 shares in the last quarter. Finally, Adams Asset Advisors LLC purchased a new stake in shares of The Rubicon Project in the second quarter valued at about $648,000. 62.27% of the stock is currently owned by institutional investors.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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