Reynolds American (RAI) Receiving Somewhat Positive Media Coverage, Study Shows

Media coverage about Reynolds American (NYSE:RAI) has been trending somewhat positive this week, Accern Sentiment reports. The research group ranks the sentiment of news coverage by monitoring more than twenty million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Reynolds American earned a coverage optimism score of 0.20 on Accern’s scale. Accern also assigned news stories about the company an impact score of 45.7508362043347 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the next several days.

Shares of Reynolds American (NYSE:RAI) opened at $65.40 on Friday. Reynolds American has a 52 week low of $43.38 and a 52 week high of $67.81. The company has a debt-to-equity ratio of 0.58, a quick ratio of 0.60 and a current ratio of 0.87.

Separately, Jefferies Group LLC set a $60.00 price target on Reynolds American and gave the stock a “hold” rating in a research note on Friday, August 25th. Eight analysts have rated the stock with a hold rating and one has given a strong buy rating to the company’s stock. The stock currently has an average rating of “Hold” and an average price target of $63.43.

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About Reynolds American

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

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