Somewhat Favorable Media Coverage Somewhat Unlikely to Impact Kellogg (K) Stock Price

News stories about Kellogg (NYSE:K) have trended somewhat positive on Sunday, Accern Sentiment reports. The research group scores the sentiment of media coverage by reviewing more than twenty million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. Kellogg earned a media sentiment score of 0.10 on Accern’s scale. Accern also gave news stories about the company an impact score of 45.6019291539671 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

These are some of the media headlines that may have effected Accern Sentiment Analysis’s scoring:

Several brokerages recently weighed in on K. Morgan Stanley dropped their target price on Kellogg from $70.00 to $66.00 and set an “equal weight” rating for the company in a report on Friday, October 13th. Royal Bank Of Canada restated a “hold” rating and set a $78.00 target price on shares of Kellogg in a report on Wednesday, October 25th. Credit Suisse Group dropped their target price on Kellogg from $70.00 to $65.00 and set a “neutral” rating for the company in a report on Friday, October 20th. BMO Capital Markets restated a “hold” rating and set a $78.00 target price on shares of Kellogg in a report on Wednesday, September 6th. Finally, Bank of America Corporation restated an “underperform” rating and set a $66.00 target price (down from $72.00) on shares of Kellogg in a report on Monday, October 9th. Three equities research analysts have rated the stock with a sell rating, nine have assigned a hold rating and two have issued a buy rating to the stock. Kellogg has an average rating of “Hold” and an average price target of $71.00.

Shares of Kellogg (NYSE K) traded up $0.08 during trading hours on Friday, hitting $65.36. The stock had a trading volume of 4,609,844 shares, compared to its average volume of 4,553,729. Kellogg has a 12-month low of $58.76 and a 12-month high of $76.69. The company has a market cap of $22,580.09, a price-to-earnings ratio of 16.34, a P/E/G ratio of 2.64 and a beta of 0.49. The company has a debt-to-equity ratio of 3.71, a current ratio of 0.68 and a quick ratio of 0.43.

Kellogg (NYSE:K) last announced its earnings results on Tuesday, October 31st. The company reported $1.05 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.94 by $0.11. Kellogg had a return on equity of 73.92% and a net margin of 6.15%. The firm had revenue of $3.27 billion during the quarter, compared to analyst estimates of $3.22 billion. During the same quarter in the prior year, the company earned $0.96 EPS. The business’s revenue was up .6% compared to the same quarter last year. analysts forecast that Kellogg will post 4.04 earnings per share for the current fiscal year.

The company also recently announced a quarterly dividend, which will be paid on Friday, December 15th. Stockholders of record on Friday, December 1st will be given a $0.54 dividend. This represents a $2.16 annualized dividend and a dividend yield of 3.30%. The ex-dividend date is Thursday, November 30th. Kellogg’s dividend payout ratio is currently 96.43%.

In other Kellogg news, Director Donald R. Knauss sold 6,846 shares of the stock in a transaction on Thursday, November 2nd. The stock was sold at an average price of $62.57, for a total transaction of $428,354.22. Following the sale, the director now directly owns 5,000 shares in the company, valued at approximately $312,850. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director James M. Jenness sold 26,592 shares of the stock in a transaction on Thursday, November 9th. The shares were sold at an average price of $63.08, for a total value of $1,677,423.36. The disclosure for this sale can be found here. Insiders sold a total of 223,438 shares of company stock valued at $14,077,678 in the last three months. Corporate insiders own 1.30% of the company’s stock.

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About Kellogg

Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Company’s principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.

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