R.R. Donnelley & Sons (RRD) vs. Deluxe (DLX) Head to Head Review

R.R. Donnelley & Sons (NYSE: RRD) and Deluxe (NYSE:DLX) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, institutional ownership, earnings, profitability and risk.

Insider and Institutional Ownership

85.9% of R.R. Donnelley & Sons shares are owned by institutional investors. Comparatively, 92.7% of Deluxe shares are owned by institutional investors. 2.3% of R.R. Donnelley & Sons shares are owned by company insiders. Comparatively, 2.4% of Deluxe shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Risk and Volatility

R.R. Donnelley & Sons has a beta of 1.98, meaning that its stock price is 98% more volatile than the S&P 500. Comparatively, Deluxe has a beta of 1.35, meaning that its stock price is 35% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for R.R. Donnelley & Sons and Deluxe, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
R.R. Donnelley & Sons 0 0 0 0 N/A
Deluxe 0 0 0 0 N/A


This table compares R.R. Donnelley & Sons and Deluxe’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
R.R. Donnelley & Sons -7.15% -42.52% 1.57%
Deluxe 10.24% 27.56% 11.71%


R.R. Donnelley & Sons pays an annual dividend of $0.56 per share and has a dividend yield of 6.7%. Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 1.7%. R.R. Donnelley & Sons pays out -7.9% of its earnings in the form of a dividend. Deluxe pays out 29.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. R.R. Donnelley & Sons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Valuation and Earnings

This table compares R.R. Donnelley & Sons and Deluxe’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
R.R. Donnelley & Sons $6.90 billion 0.08 -$495.90 million ($7.07) -1.18
Deluxe $1.85 billion 1.81 $229.38 million $4.08 17.00

Deluxe has lower revenue, but higher earnings than R.R. Donnelley & Sons. R.R. Donnelley & Sons is trading at a lower price-to-earnings ratio than Deluxe, indicating that it is currently the more affordable of the two stocks.


Deluxe beats R.R. Donnelley & Sons on 9 of the 13 factors compared between the two stocks.

R.R. Donnelley & Sons Company Profile

R.R. Donnelley & Sons Company helps organizations communicate by working to create, manage, produce, distribute and process content on behalf of its customers. The Company’s segments include Variable Print, Strategic Services, International and Corporate. The Variable Print segment includes the Company’s United States short-run and transactional printing operations. The Variable Print segment’s primary product offerings include commercial and digital print, direct mail, labels, statement printing, forms and packaging. The Strategic Services segment includes the Company’s logistics services, print management offerings and digital and creative solutions. The International segment includes the Company’s non-United States printing operations in Asia, Latin America and Canada. The International segment’s primary product and service offerings include magazines, catalogs, retail inserts, books, directories, direct mail, logistics services and digital and creative solutions.

Deluxe Company Profile

Deluxe Corporation is a provider of payment solutions. The Company provides a suite of customer life cycle management solutions to its customers across multiple channels. The Company operates in three segments: Small Business Services segment, Financial Services segment and Direct Checks segment. The Company’s product and service offerings consist of checks, forms and accessories, and other products. The forms offered by the Company include deposit tickets and check registers. Its accessories and other products include checkbook covers and stamps. The Small Business Services segment is a provider of printed forms to small businesses. The Financial Services segment provides products and services to financial institution clients and offers a suite of financial technology (FinTech) solutions. The Direct Checks segment is a direct-to-consumer check supplier. It also offers fraud protection and security services, online and offline payroll services, and electronic checks (e-checks).

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