Bridgeline Digital (BLIN) & Brightcove (BCOV) Head to Head Analysis

Bridgeline Digital (NASDAQ: BLIN) and Brightcove (NASDAQ:BCOV) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, institutional ownership, dividends, valuation, analyst recommendations, earnings and risk.

Valuation & Earnings

This table compares Bridgeline Digital and Brightcove’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bridgeline Digital $15.90 million 0.69 -$7.82 million ($1.35) -1.93
Brightcove $150.27 million 1.67 -$9.98 million ($0.66) -10.98

Bridgeline Digital has higher earnings, but lower revenue than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than Bridgeline Digital, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

9.6% of Bridgeline Digital shares are held by institutional investors. Comparatively, 62.4% of Brightcove shares are held by institutional investors. 33.8% of Bridgeline Digital shares are held by company insiders. Comparatively, 4.4% of Brightcove shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and target prices for Bridgeline Digital and Brightcove, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bridgeline Digital 0 0 0 0 N/A
Brightcove 0 1 2 0 2.67

Brightcove has a consensus price target of $8.42, suggesting a potential upside of 16.09%. Given Brightcove’s higher possible upside, analysts clearly believe Brightcove is more favorable than Bridgeline Digital.


This table compares Bridgeline Digital and Brightcove’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bridgeline Digital -29.84% -9.85% -6.42%
Brightcove -14.58% -25.11% -13.88%

Risk and Volatility

Bridgeline Digital has a beta of 0.3, meaning that its stock price is 70% less volatile than the S&P 500. Comparatively, Brightcove has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500.


Brightcove beats Bridgeline Digital on 8 of the 12 factors compared between the two stocks.

Bridgeline Digital Company Profile

Bridgeline Digital, Inc. is a digital engagement company. The Company’s iAPPS platform is a Web Engagement Management (WEM) platform that integrates Web Content Management, e-commerce, e-marketing, Social Media management and Web Analytics to help marketers deliver digital experiences that engage and convert their customers across all channels. The iAPPS platform is delivered through a cloud-based Software as a Service (SaaS) multi-tenant business model, which provides customers with deployment providing maintenance, daily technical operation and support, or through a perpetual licensing business model. The iAPPS suite of products includes iAPPS Experience Manager, iAPPS Content Manager, iAPPS Commerce, iAPPS Marketier, iAPPS Analyzer, iAPPSds and iAPPS Social. It offers various services, such as digital engagement services, digital strategy services, usability design and information architecture. It provides shared hosting, dedicated hosting and SaaS hosting for its customers.

Brightcove Company Profile

Brightcove Inc. is a global provider of cloud-based services for video. The Company’s products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others. Video Cloud is an online video platform. Video Cloud enables its customers to publish and distribute video to Internet-connected devices. Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion.

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