Generation Next Franchise Brands (VEND) vs. WPP plc American Depositary Shares (WPP) Critical Review

Generation Next Franchise Brands (OTCMKTS: VEND) and WPP plc American Depositary Shares (NYSE:WPP) are both business services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, dividends, valuation and profitability.

Profitability

This table compares Generation Next Franchise Brands and WPP plc American Depositary Shares’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Generation Next Franchise Brands -491.23% N/A -76.32%
WPP plc American Depositary Shares N/A N/A N/A

Insider and Institutional Ownership

4.2% of WPP plc American Depositary Shares shares are held by institutional investors. 62.6% of Generation Next Franchise Brands shares are held by insiders. Comparatively, 1.0% of WPP plc American Depositary Shares shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Risk & Volatility

Generation Next Franchise Brands has a beta of -3.29, indicating that its share price is 429% less volatile than the S&P 500. Comparatively, WPP plc American Depositary Shares has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500.

Dividends

WPP plc American Depositary Shares pays an annual dividend of $3.85 per share and has a dividend yield of 4.4%. Generation Next Franchise Brands does not pay a dividend.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Generation Next Franchise Brands and WPP plc American Depositary Shares, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Generation Next Franchise Brands 0 0 1 0 3.00
WPP plc American Depositary Shares 1 3 4 0 2.38

Generation Next Franchise Brands currently has a consensus target price of $1.50, suggesting a potential upside of 59.57%. WPP plc American Depositary Shares has a consensus target price of $130.00, suggesting a potential upside of 47.29%. Given Generation Next Franchise Brands’ stronger consensus rating and higher probable upside, equities research analysts plainly believe Generation Next Franchise Brands is more favorable than WPP plc American Depositary Shares.

Valuation & Earnings

This table compares Generation Next Franchise Brands and WPP plc American Depositary Shares’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Generation Next Franchise Brands $4.27 million 8.57 -$11.26 million ($0.42) -2.24
WPP plc American Depositary Shares $19.51 billion 1.14 $1.90 billion N/A N/A

WPP plc American Depositary Shares has higher revenue and earnings than Generation Next Franchise Brands.

Summary

WPP plc American Depositary Shares beats Generation Next Franchise Brands on 8 of the 12 factors compared between the two stocks.

Generation Next Franchise Brands Company Profile

Generation NEXT Franchise Brands, Inc. formerly Fresh Healthy Vending International, Inc., is a franchise development company and operator of Company-owned vending machines, micro markets and frozen yogurt robots. The Company provides a portfolio of fresh, organic and all-natural snacks and drinks. The micro market provides fresh full meal options, such as salads, sandwiches and wraps. The micro market is designed for implementation in corporate environments, hotel lobbies, auto dealerships and other retail environments. The Company is focused on setting up national distribution partners to carry the consumable products required for the frozen yogurt robots. It outsources non-core functions to third-party vendors. Its services include machine manufacturing, transport, location set-up, maintenance, inventory, food management and ordering, payment processing and cash management. As of June 30, 2016, the Company and its franchisees operated over 3,000 vending machines and micro markets.

WPP plc American Depositary Shares Company Profile

WPP PLC is a parent company that, through its subsidiaries, is engaged in the provision of communications and marketing services worldwide. The Company has four segments: Advertising and Media Investment Management; Consumer Insight (formerly Information, Insight & Consultancy); Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications, which includes WPP Digital and direct, digital, promotional and relationship marketing. It comprises companies in disciplines, such as advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, specialist communications, and direct, digital, promotion and relationship marketing. As of December 31, 2009, WPP PLC operated through 2,400 offices in 107 countries. In February 2009, the Company acquired Red Dot Square Solutions. In May 2010, the Company acquired Midia Digital and I-Cherry, two of the digital agencies in Brazil.

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