Rocket Fuel (FUEL) Receiving Somewhat Critical Media Coverage, Report Shows

News stories about Rocket Fuel (NASDAQ:FUEL) have trended somewhat negative recently, according to Accern Sentiment Analysis. Accern identifies positive and negative news coverage by monitoring more than 20 million news and blog sources in real-time. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Rocket Fuel earned a daily sentiment score of -0.04 on Accern’s scale. Accern also gave news headlines about the technology company an impact score of 41.964957395778 out of 100, indicating that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the immediate future.

Shares of Rocket Fuel (NASDAQ:FUEL) opened at $2.60 on Tuesday. The company has a current ratio of 0.97, a quick ratio of 0.97 and a debt-to-equity ratio of 0.09. Rocket Fuel has a 1 year low of $1.70 and a 1 year high of $5.90.

A number of equities analysts have recently issued reports on the stock. Oppenheimer restated an “outperform” rating and issued a $4.00 price objective on shares of Rocket Fuel in a research note on Wednesday, October 4th. ValuEngine cut shares of Rocket Fuel from a “hold” rating to a “sell” rating in a research note on Thursday, August 10th. One research analyst has rated the stock with a sell rating, three have given a hold rating and one has assigned a buy rating to the company’s stock. Rocket Fuel has an average rating of “Hold” and a consensus price target of $4.38.

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About Rocket Fuel

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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