Contrasting Qudian (QD) and Sito Mobile (SITO)

Qudian (NYSE: QD) and Sito Mobile (NASDAQ:SITO) are both technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.


This table compares Qudian and Sito Mobile’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Qudian N/A N/A N/A
Sito Mobile -29.34% -47.82% -25.15%

Insider & Institutional Ownership

12.5% of Sito Mobile shares are held by institutional investors. 1.5% of Sito Mobile shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Qudian and Sito Mobile, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Qudian 0 0 6 0 3.00
Sito Mobile 0 2 4 0 2.67

Qudian presently has a consensus target price of $21.00, indicating a potential upside of 82.77%. Sito Mobile has a consensus target price of $8.60, indicating a potential upside of 35.43%. Given Qudian’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Qudian is more favorable than Sito Mobile.

Valuation & Earnings

This table compares Qudian and Sito Mobile’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Qudian N/A N/A N/A $0.88 13.06
Sito Mobile $29.43 million 4.75 -$1.40 million ($0.59) -10.76

Qudian has higher earnings, but lower revenue than Sito Mobile. Sito Mobile is trading at a lower price-to-earnings ratio than Qudian, indicating that it is currently the more affordable of the two stocks.


Qudian beats Sito Mobile on 7 of the 10 factors compared between the two stocks.

Qudian Company Profile

Qudian Inc. provides cash credit products, which provide funds in digital form, and merchandise credit products. The Company operates through an online platform and all the transaction are facilitated through mobile devices. Borrowers can apply for credit on their mobile phones and receive approval within a few seconds. Approved borrowers are then able to draw down on their cash credit with cash disbursed immediately into their Alipay accounts in digital form. It also offers merchandise credit products to finance borrowers’ direct purchase of merchandise offered on its marketplace on installment basis. Its marketplace connects consumers with merchandise suppliers. It offers 14 categories of merchandise from over 1,000 brands covering primarily consumer electronics, home appliances, watches and accessories, sports and outdoor merchandise and luggage.

Sito Mobile Company Profile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

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