Harte Hanks (HHS) Lifted to Buy at Zacks Investment Research

Zacks Investment Research upgraded shares of Harte Hanks (NYSE:HHS) from a sell rating to a buy rating in a research note published on Monday morning. The brokerage currently has $1.25 target price on the business services provider’s stock.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial restated a buy rating on shares of Harte Hanks in a research report on Monday, November 27th.

Harte Hanks (HHS) opened at $1.00 on Monday. The company has a debt-to-equity ratio of -1.88, a current ratio of 1.70 and a quick ratio of 1.69. Harte Hanks has a 52-week low of $0.73 and a 52-week high of $1.65.

Harte Hanks (NYSE:HHS) last released its earnings results on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.01) by ($0.03). Harte Hanks had a negative net margin of 33.12% and a negative return on equity of 152.65%. The business had revenue of $94.42 million for the quarter, compared to analyst estimates of $95.20 million. equities research analysts expect that Harte Hanks will post -0.19 earnings per share for the current year.

A number of institutional investors have recently added to or reduced their stakes in the business. Smith Moore & CO. acquired a new stake in shares of Harte Hanks in the 3rd quarter valued at approximately $107,000. Northern Trust Corp raised its position in shares of Harte Hanks by 1.7% in the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after acquiring an additional 2,278 shares during the period. Fondren Management LP raised its position in shares of Harte Hanks by 11.5% in the 2nd quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after acquiring an additional 143,000 shares during the period. Finally, Renaissance Technologies LLC raised its position in shares of Harte Hanks by 5.5% in the 1st quarter. Renaissance Technologies LLC now owns 1,563,100 shares of the business services provider’s stock valued at $2,188,000 after acquiring an additional 81,200 shares during the period. Institutional investors own 33.74% of the company’s stock.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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