Tuniu (TOUR) versus The Competition Critical Review

Tuniu (NASDAQ: TOUR) is one of 11 publicly-traded companies in the “Travel Agents” industry, but how does it compare to its peers? We will compare Tuniu to related businesses based on the strength of its dividends, valuation, earnings, analyst recommendations, profitability, institutional ownership and risk.

Risk & Volatility

Tuniu has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500. Comparatively, Tuniu’s peers have a beta of 1.19, meaning that their average stock price is 19% more volatile than the S&P 500.

Institutional & Insider Ownership

75.2% of shares of all “Travel Agents” companies are held by institutional investors. 76.1% of Tuniu shares are held by insiders. Comparatively, 14.5% of shares of all “Travel Agents” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current recommendations and price targets for Tuniu and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tuniu 0 0 2 0 3.00
Tuniu Competitors 89 654 970 44 2.55

Tuniu currently has a consensus price target of $11.00, suggesting a potential upside of 38.19%. As a group, “Travel Agents” companies have a potential upside of 15.07%. Given Tuniu’s stronger consensus rating and higher possible upside, analysts clearly believe Tuniu is more favorable than its peers.

Valuation and Earnings

This table compares Tuniu and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Tuniu $1.52 billion -$349.58 million -5.98
Tuniu Competitors $3.16 billion $214.58 million 10.05

Tuniu’s peers have higher revenue and earnings than Tuniu. Tuniu is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Tuniu and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tuniu -29.69% -22.38% -11.10%
Tuniu Competitors -18.70% -60.07% -9.98%

About Tuniu

Tuniu Corporation is an online leisure travel company. The Company offers a selection of packaged tours, including organized tours and self-guided tours, as well as travel-related services for leisure travelers. Its online platform, which consists of its tuniu.com Website and mobile platform, provides product and travel information to enable leisure travelers to plan their travels. Its organized tours offer pre-arranged itineraries, transportation, accommodations, entertainment, meals and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons, such as airport pick-ups. Its other travel-related services include sales of tourist attraction tickets, visa processing services, financial services, hotel booking services and air ticketing services. Its online platform contains travel guides featuring photos, information and recommendations for all destinations it covers.

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