Comparing Baozun (BZUN) and TeleCommunication Systems (TSYS)

Baozun (NASDAQ: BZUN) and TeleCommunication Systems (NASDAQ:TSYS) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, profitability, dividends and analyst recommendations.


This table compares Baozun and TeleCommunication Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Baozun 3.20% 8.72% 5.97%
TeleCommunication Systems 2.99% 10.24% 3.52%

Institutional and Insider Ownership

38.4% of Baozun shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Baozun and TeleCommunication Systems’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Baozun $488.30 million 3.52 $12.47 million $0.33 96.00
TeleCommunication Systems N/A N/A N/A $0.06 83.17

Baozun has higher revenue and earnings than TeleCommunication Systems. TeleCommunication Systems is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Baozun and TeleCommunication Systems, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun 0 1 2 0 2.67
TeleCommunication Systems 0 0 0 0 N/A

Baozun currently has a consensus target price of $35.33, indicating a potential upside of 11.53%. Given Baozun’s higher possible upside, equities research analysts clearly believe Baozun is more favorable than TeleCommunication Systems.


Baozun beats TeleCommunication Systems on 8 of the 9 factors compared between the two stocks.

Baozun Company Profile

Baozun Inc. is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment. Its segments include the brand e-commerce segment, which provides brand-e-commerce solutions to its brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment, and the Maikefeng segment that operates its retail online platform, Maikefeng. Its subsidiaries include Baozun Hong Kong Holding Limited and Baozun Hongkong Investment Limited.

TeleCommunication Systems Company Profile

TeleCommunication Systems, Inc. develops and delivers wireless communication technology. The Company delivers cellular network computing services that include public safety solutions for 9-1-1 call delivery, precision location platforms, and applications that include navigation, locator applications and text messaging, as well as secure wireless communications systems and professional services. The Company has two operating segments: Commercial segment, which engineers and develops software for cellular carrier and enterprise networks that is engaged in the delivery of secure and personalized content, services, and transactions to and from wireless devices, and Government segment, which engineers and provides wireless communication solutions, including deployable communication systems and related support services to agencies of the United States Departments of Defense, Homeland Security, State, Justice and other state and local Government customers.

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