Contrasting Liberty Tripadvisor (LTRPA) and Leaf Group (LFGR)

Liberty Tripadvisor (NASDAQ: LTRPA) and Leaf Group (NYSE:LFGR) are both small-cap internet services – nec companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk and analyst recommendations.

Profitability

This table compares Liberty Tripadvisor and Leaf Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Liberty Tripadvisor 0.44% 0.13% 0.10%
Leaf Group -25.98% -44.59% -34.40%

Volatility & Risk

Liberty Tripadvisor has a beta of 2.02, meaning that its stock price is 102% more volatile than the S&P 500. Comparatively, Leaf Group has a beta of 0.45, meaning that its stock price is 55% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Liberty Tripadvisor and Leaf Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liberty Tripadvisor 0 1 0 0 2.00
Leaf Group 0 1 4 0 2.80

Leaf Group has a consensus price target of $10.30, indicating a potential upside of 10.16%. Given Leaf Group’s stronger consensus rating and higher probable upside, analysts clearly believe Leaf Group is more favorable than Liberty Tripadvisor.

Institutional and Insider Ownership

86.1% of Liberty Tripadvisor shares are held by institutional investors. Comparatively, 63.4% of Leaf Group shares are held by institutional investors. 4.0% of Liberty Tripadvisor shares are held by insiders. Comparatively, 47.6% of Leaf Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Liberty Tripadvisor and Leaf Group’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Liberty Tripadvisor $1.53 billion 0.46 $21.00 million $0.09 104.44
Leaf Group $113.45 million 1.72 -$2.01 million ($1.59) -5.88

Liberty Tripadvisor has higher revenue and earnings than Leaf Group. Leaf Group is trading at a lower price-to-earnings ratio than Liberty Tripadvisor, indicating that it is currently the more affordable of the two stocks.

Summary

Liberty Tripadvisor beats Leaf Group on 9 of the 14 factors compared between the two stocks.

Liberty Tripadvisor Company Profile

Liberty TripAdvisor Holdings, Inc. is a holding company. Through its interests in subsidiaries and other companies, the Company is primarily engaged in the online travel research and online commerce industries. The Company’s subsidiaries include TripAdvisor, Inc. (TripAdvisor), which owns and operates a portfolio of online travel brands, and BuySeasons, Inc., which owns and operates BuyCostumes.com and the Celebrate Express (BuySeasons) family of Websites. TripAdvisor is a travel site focusing on helping people around the world to plan and book a trip. TripAdvisor manages its business in two segments: Hotel, including click-based advertising, display-based advertising and subscription-based advertising, and Non-Hotel, including its attractions, restaurants and vacation rental businesses. BuySeasons is an online retailer and supplier of costumes, accessories, seasonal decor and party supplies.

Leaf Group Company Profile

Leaf Group Ltd., formerly Demand Media, Inc., is diversified Internet marketplaces and media company. The Company has online media properties and marketplace platforms that enable communities of creators to reach audiences in lifestyle categories. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: Content & Media and Marketplaces. The Company creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers’ online properties. The Company also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers.

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