Head to Head Contrast: Security National Financial (SNFCA) vs. Primerica (PRI)

Security National Financial (NASDAQ: SNFCA) and Primerica (NYSE:PRI) are both life insurance companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, valuation, dividends, risk and earnings.

Valuation & Earnings

This table compares Security National Financial and Primerica’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Security National Financial $307.21 million 0.28 $12.18 million $0.33 16.36
Primerica $1.52 billion 3.01 $219.41 million $5.14 20.12

Primerica has higher revenue and earnings than Security National Financial. Security National Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.


Primerica pays an annual dividend of $0.80 per share and has a dividend yield of 0.8%. Security National Financial does not pay a dividend. Primerica pays out 15.6% of its earnings in the form of a dividend. Security National Financial has raised its dividend for 6 consecutive years.

Institutional and Insider Ownership

8.5% of Security National Financial shares are held by institutional investors. Comparatively, 95.9% of Primerica shares are held by institutional investors. 18.2% of Security National Financial shares are held by insiders. Comparatively, 0.9% of Primerica shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and price targets for Security National Financial and Primerica, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Security National Financial 0 0 0 0 N/A
Primerica 0 5 0 0 2.00

Primerica has a consensus price target of $88.67, indicating a potential downside of 14.25%. Given Primerica’s higher probable upside, analysts clearly believe Primerica is more favorable than Security National Financial.

Risk & Volatility

Security National Financial has a beta of 0.35, indicating that its share price is 65% less volatile than the S&P 500. Comparatively, Primerica has a beta of 1.24, indicating that its share price is 24% more volatile than the S&P 500.


This table compares Security National Financial and Primerica’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Security National Financial 2.37% 5.03% 0.70%
Primerica 14.55% 18.94% 2.01%


Primerica beats Security National Financial on 12 of the 15 factors compared between the two stocks.

Security National Financial Company Profile

Security National Financial Corporation is a holding company. The Company operates through three segments: life insurance, cemetery and mortuary, and mortgage loans. The life insurance segment is engaged in the business of selling and servicing selected lines of life insurance, annuity products, and accident and health insurance. The cemetery and mortuary segment consists of approximately seven mortuaries and five cemeteries in the state of Utah and a cemetery in the state of California. The mortgage loan segment originates and underwrites or otherwise purchases residential and commercial loans for new construction, existing homes and real estate projects. The Company is also engaged in pre-need selling of funeral, cemetery, mortuary and cremation services through its Utah and California operations. It also sells pre-need funeral, cemetery and cremation services.

Primerica Company Profile

Primerica Inc. (Primerica) is a distributor of financial products to middle-income households in the United States and Canada. The Company operates through three segments: Term Life Insurance, Investment and Savings Products, and Corporate and Other Distributed Products. The Term Life Insurance segment includes underwriting profits on its in-force book of term life insurance policies, net of reinsurance, which are underwritten by its life insurance company subsidiaries. The Investment and Savings Products segment includes retail and managed mutual funds, and annuities distributed through licensed broker-dealer subsidiaries and includes segregated funds, an individual annuity savings product that it underwrites in Canada through Primerica Life Insurance Company of Canada (Primerica Life Canada). In the United States, it distributes mutual fund and annuity products of various third-party companies. It also earns fees for account servicing on a subset of the mutual funds it distributes.

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