Analyzing Sito Mobile (SITO) and SEA (SE)

Sito Mobile (NASDAQ: SITO) and SEA (NYSE:SE) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

Profitability

This table compares Sito Mobile and SEA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sito Mobile -29.34% -47.82% -25.15%
SEA -141.10% N/A -48.73%

Analyst Ratings

This is a summary of current ratings and recommmendations for Sito Mobile and SEA, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sito Mobile 0 1 5 0 2.83
SEA 0 0 6 0 3.00

Sito Mobile presently has a consensus target price of $8.80, suggesting a potential upside of 29.41%. SEA has a consensus target price of $18.67, suggesting a potential upside of 40.99%. Given SEA’s stronger consensus rating and higher probable upside, analysts plainly believe SEA is more favorable than Sito Mobile.

Valuation and Earnings

This table compares Sito Mobile and SEA’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sito Mobile $29.43 million 5.09 -$1.40 million ($0.59) -11.53
SEA N/A N/A N/A N/A N/A

SEA has lower revenue, but higher earnings than Sito Mobile.

Institutional & Insider Ownership

12.5% of Sito Mobile shares are owned by institutional investors. Comparatively, 68.7% of SEA shares are owned by institutional investors. 1.5% of Sito Mobile shares are owned by insiders. Comparatively, 0.2% of SEA shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

SEA beats Sito Mobile on 5 of the 9 factors compared between the two stocks.

Sito Mobile Company Profile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

SEA Company Profile

Sea Limited, formerly Garena Interactive Holding Limited, is an Internet company. The Company operates through three segments: digital entertainment, e-commerce and digital financial services. The Company has developed an integrated platform consisting of digital entertainment focused on online games, e-commerce, and digital financial services focused on e-wallet services. Its platforms include Garena, Shopee, and AirPay. Garena provides access to engaging mobile and personal computer (PC) online games, live streaming game play, as well as social features such as user chat and online forums. Shopee is an e-commerce marketplace where users come together to browse, shop and sell on-the-go, anytime, anywhere. AirPay App is the Company’s digital financial services business that provides e-wallet services to consumers through the AirPay App and to small businesses through the AirPay counter application.

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