Comparing Kayak Software (KYAK) & Coupa Software (COUP)

Kayak Software (NASDAQ: KYAK) and Coupa Software (NASDAQ:COUP) are both small-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, risk, institutional ownership and valuation.

Institutional & Insider Ownership

74.7% of Coupa Software shares are held by institutional investors. 32.1% of Coupa Software shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Kayak Software and Coupa Software’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Kayak Software N/A N/A N/A $0.43 93.19
Coupa Software $133.77 million 12.85 -$37.60 million ($0.80) -39.03

Kayak Software has higher earnings, but lower revenue than Coupa Software. Coupa Software is trading at a lower price-to-earnings ratio than Kayak Software, indicating that it is currently the more affordable of the two stocks.


This table compares Kayak Software and Coupa Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kayak Software 2.58% 2.19% 1.98%
Coupa Software -24.37% -20.40% -12.60%

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Kayak Software and Coupa Software, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kayak Software 0 0 0 0 N/A
Coupa Software 0 4 9 0 2.69

Coupa Software has a consensus price target of $37.46, suggesting a potential upside of 19.99%. Given Coupa Software’s higher probable upside, analysts clearly believe Coupa Software is more favorable than Kayak Software.

About Kayak Software

Centralizing online travel deals is smooth sailing for Kayak Software. Through its websites (,, and in about 15 countries, the company displays rates on airfare, hotels, rental cars, and cruises from more than 500 other travel websites. Kayak Software offers fare information from Continental Airlines and American Airlines, as well as prices from Funjet Vacations, Marriott International, and InterContinental Hotel Group, among others. In addition to booking, the firm’s websites and mobile applications provide destination information, travel tips, member discounts, and hotel descriptions. Founded in 2004, Kayak Software filed to go public in late 2010.

About Coupa Software

Coupa Software Incorporated is a United States-based company, which provides a unified, cloud-based spend management platform that connects organizations with suppliers globally. The Company offers spend management cloud applications, which are pre-integrated. The platform offers consumerized financial applications. Its spend management suite includes procurement, invoicing, expenses, sourcing, inventory, contract lifecycle management, budgeting, analytics, open business network, supplier information management and storefront. The platform offers features, such as procure-to-pay solution; online invoice management, and inventory management and tracking software system. Its solutions for business needs include financial compliance and mobile productivity. The Company’s solutions for enterprise resource planning (ERP) include Oracle and NetSuite. The Company offers solutions for industries, including financial, healthcare, oil and gas, retail, technology, and food and beverage.

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