Marketo (MKTO) Getting Positive News Coverage, Analysis Shows

News stories about Marketo (NASDAQ:MKTO) have been trending positive recently, Accern Sentiment Analysis reports. Accern identifies negative and positive media coverage by reviewing more than twenty million blog and news sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Marketo earned a news sentiment score of 0.27 on Accern’s scale. Accern also assigned media coverage about the software maker an impact score of 46.7808394961793 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the next few days.

Marketo (NASDAQ:MKTO) traded up $0.46 on Tuesday, hitting $35.25. The company’s stock had a trading volume of 2,883,700 shares, compared to its average volume of 935,912. Marketo has a 1 year low of $12.86 and a 1 year high of $35.30.

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About Marketo

Marketo, Inc is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight.

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