Critical Survey: Borderfree (BRDR) versus Its Rivals

Borderfree (NASDAQ: BRDR) is one of 30 public companies in the “E-commerce & Auction Services” industry, but how does it compare to its peers? We will compare Borderfree to related businesses based on the strength of its analyst recommendations, profitability, earnings, risk, dividends, valuation and institutional ownership.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Borderfree and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Borderfree 0 0 0 0 N/A
Borderfree Competitors 93 740 1663 91 2.68

As a group, “E-commerce & Auction Services” companies have a potential upside of 6.66%. Given Borderfree’s peers higher probable upside, analysts clearly believe Borderfree has less favorable growth aspects than its peers.

Valuation & Earnings

This table compares Borderfree and its peers gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Borderfree N/A N/A -77.78
Borderfree Competitors $5.39 billion $930.06 million 331.19

Borderfree’s peers have higher revenue and earnings than Borderfree. Borderfree is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

54.1% of shares of all “E-commerce & Auction Services” companies are owned by institutional investors. 17.1% of shares of all “E-commerce & Auction Services” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Borderfree and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Borderfree -18.56% -16.07% -12.01%
Borderfree Competitors -11.86% -21.18% -7.56%

Summary

Borderfree peers beat Borderfree on 7 of the 8 factors compared.

Borderfree Company Profile

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

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