Head-To-Head Contrast: MaxPoint Interactive (MXPT) vs. ServiceNow (NOW)

MaxPoint Interactive (NASDAQ: MXPT) and ServiceNow (NYSE:NOW) are both technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

Institutional & Insider Ownership

8.0% of MaxPoint Interactive shares are owned by institutional investors. 57.1% of MaxPoint Interactive shares are owned by insiders. Comparatively, 3.3% of ServiceNow shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares MaxPoint Interactive and ServiceNow’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MaxPoint Interactive -15.33% -70.90% -29.65%
ServiceNow -8.68% -22.11% -4.01%

Valuation and Earnings

This table compares MaxPoint Interactive and ServiceNow’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
MaxPoint Interactive N/A N/A N/A ($2.20) -6.30
ServiceNow $1.39 billion 16.77 -$451.80 million ($0.91) -148.36

MaxPoint Interactive has higher earnings, but lower revenue than ServiceNow. ServiceNow is trading at a lower price-to-earnings ratio than MaxPoint Interactive, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations for MaxPoint Interactive and ServiceNow, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MaxPoint Interactive 0 0 0 0 N/A
ServiceNow 0 6 27 2 2.89

ServiceNow has a consensus price target of $130.93, indicating a potential downside of 3.02%. Given ServiceNow’s higher possible upside, analysts plainly believe ServiceNow is more favorable than MaxPoint Interactive.


ServiceNow beats MaxPoint Interactive on 8 of the 11 factors compared between the two stocks.

MaxPoint Interactive Company Profile

MaxPoint Interactive, Inc. is a marketing technology company. The Company provides business intelligence and marketing automation solution. The Company’s MaxPoint Intelligence Platform is a cloud-based software service that enables to predict local demand for national brands based on consumers’ purchase power and intent and manage customized digital advertisements containing in-store offers and promotions to reach consumers at a local level across display, mobile, social and video channels. Through marketing automation and direct integrations with real-time bidding (RTB) exchanges, the Company’s platform delivers customized digital advertisements containing product and store specific promotions to local consumers. The Company’s customers are located in the United States and Europe, and consist of enterprises with national brands in the consumer products, retail, automotive, financial services, healthcare, telecommunications and entertainment industries.

ServiceNow Company Profile

ServiceNow, Inc. is provider of enterprise cloud computing solutions that define, structure, manage and automate services for global enterprises. The Company offers a set of cloud-based services that automate workflow within and between departments in an enterprise. It provides workflow solutions, and focuses on service management for customer support, human resources, security operations and other enterprise departments. The platform also enables customers to create, by themselves or with its partners, their own service-oriented business applications throughout the enterprise. The Company delivers its software through the Internet as a service. It markets its services to enterprises in a range of industries, including financial services, consumer products, information technology services, healthcare, government, education and technology. It operates data centers in Australia, Brazil, Canada, Hong Kong, the Netherlands, Singapore, Switzerland, the United Kingdom and the United States.

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