Millennial Media (MM) versus The Competition Critical Contrast

Millennial Media (NYSE: MM) is one of 32 publicly-traded companies in the “Advertising & Marketing” industry, but how does it contrast to its competitors? We will compare Millennial Media to similar businesses based on the strength of its analyst recommendations, risk, valuation, profitability, institutional ownership, dividends and earnings.

Institutional and Insider Ownership

57.6% of shares of all “Advertising & Marketing” companies are held by institutional investors. 22.0% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Millennial Media and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Millennial Media -23.47% -26.25% -19.24%
Millennial Media Competitors -3.18% -7.25% -0.94%

Analyst Ratings

This is a breakdown of recent ratings and price targets for Millennial Media and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Millennial Media 0 0 0 0 N/A
Millennial Media Competitors 58 450 833 16 2.59

As a group, “Advertising & Marketing” companies have a potential upside of 22.01%. Given Millennial Media’s competitors higher probable upside, analysts plainly believe Millennial Media has less favorable growth aspects than its competitors.

Valuation and Earnings

This table compares Millennial Media and its competitors revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Millennial Media N/A N/A -1.28
Millennial Media Competitors $2.71 billion $171.61 million -457.29

Millennial Media’s competitors have higher revenue and earnings than Millennial Media. Millennial Media is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Summary

Millennial Media competitors beat Millennial Media on 7 of the 8 factors compared.

Millennial Media Company Profile

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.

Receive News & Ratings for Millennial Media Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Millennial Media and related companies with MarketBeat.com's FREE daily email newsletter.

Comments

Leave a Reply


share news on Facebook
tweet this investment news
share on linkedin
share on StockTwits
share on Google Plus
share on reddit