Critical Survey: Millennial Media (MM) vs. Its Peers

Millennial Media (NYSE: MM) is one of 32 public companies in the “Advertising & Marketing” industry, but how does it compare to its competitors? We will compare Millennial Media to similar companies based on the strength of its risk, profitability, institutional ownership, earnings, valuation, dividends and analyst recommendations.

Earnings & Valuation

This table compares Millennial Media and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Millennial Media N/A N/A -1.28
Millennial Media Competitors $3.19 billion $220.49 million -541.30

Millennial Media’s competitors have higher revenue and earnings than Millennial Media. Millennial Media is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Insider and Institutional Ownership

56.2% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.5% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Millennial Media and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Millennial Media -23.47% -26.25% -19.24%
Millennial Media Competitors -3.34% -6.83% -0.90%

Analyst Recommendations

This is a breakdown of recent recommendations for Millennial Media and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Millennial Media 0 0 0 0 N/A
Millennial Media Competitors 59 422 847 15 2.61

As a group, “Advertising & Marketing” companies have a potential upside of 22.61%. Given Millennial Media’s competitors higher possible upside, analysts clearly believe Millennial Media has less favorable growth aspects than its competitors.

Summary

Millennial Media competitors beat Millennial Media on 7 of the 8 factors compared.

About Millennial Media

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.

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