Financial Contrast: WhiteWave Foods (WWAV) and Kraft Heinz Foods (HNZ)

WhiteWave Foods (NYSE: WWAV) and Kraft Heinz Foods (NYSE:HNZ) are both food processing – nec companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, analyst recommendations, valuation, earnings and risk.


This table compares WhiteWave Foods and Kraft Heinz Foods’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
WhiteWave Foods 6.21% 17.51% 5.92%
Kraft Heinz Foods N/A N/A N/A

Analyst Ratings

This is a breakdown of current recommendations and price targets for WhiteWave Foods and Kraft Heinz Foods, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WhiteWave Foods 0 1 0 0 2.00
Kraft Heinz Foods 0 2 1 0 2.33

WhiteWave Foods currently has a consensus target price of $56.00, suggesting a potential upside of Infinity. Kraft Heinz Foods has a consensus target price of $17.65, suggesting a potential downside of 5.87%. Given WhiteWave Foods’ higher probable upside, analysts plainly believe WhiteWave Foods is more favorable than Kraft Heinz Foods.

Insider and Institutional Ownership

80.6% of WhiteWave Foods shares are owned by institutional investors. 6.2% of WhiteWave Foods shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation & Earnings

This table compares WhiteWave Foods and Kraft Heinz Foods’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
WhiteWave Foods N/A N/A N/A $1.19 N/A
Kraft Heinz Foods N/A N/A N/A $3.26 5.75

WhiteWave Foods is trading at a lower price-to-earnings ratio than Kraft Heinz Foods, indicating that it is currently the more affordable of the two stocks.


WhiteWave Foods beats Kraft Heinz Foods on 7 of the 10 factors compared between the two stocks.

WhiteWave Foods Company Profile

The WhiteWave Foods Company is a consumer packaged food and beverage company. The Company manufactures, markets, distributes and sells branded plant-based foods and beverages, coffee creamers and beverages, dairy products and organic produce. It operates through two segments: Americas Foods & Beverages and Europe Foods & Beverages. The Americas Foods & Beverages segment includes plant-based foods and beverages, including its Silk and So Delicious branded beverages, such as soymilk, almondmilk, coconutmilk and cashewmilk, ice cream and frozen products, and plant-based yogurts, and Vega plant-based products. The Europe Foods & Beverages segment includes plant-based foods and beverages, such as its Alpro and Provamel brand beverages using soy, almond, coconut, hazelnut, rice and oat and other plant-based ingredients, and plant-based alternatives to yogurt, culinary creams, desserts and margarine. It sells products primarily in North America, Europe and through a joint venture in China.

Kraft Heinz Foods Company Profile

H. J. Heinz Company, together with its subsidiaries, is engaged in manufacturing and marketing a range of food products throughout the world. The Company’s principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant nutrition and other food products. The Company’s products are manufactured and packaged to provide wholesome foods for consumers, as well as foodservice and institutional customers. The Company manufactures and contracts for the manufacture of its products from a variety of raw food materials. The Company operates in five segments: North American Consumer Products, Europe, Asia/Pacific, U.S. Foodservice and Rest of World. The Company owns or leases office space, warehouses, distribution centers and research and other facilities throughout the world.

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