(CARS) vs. CarGurus (CARG) Head-To-Head Survey (NYSE: CARS) and CarGurus (NASDAQ:CARG) are both mid-cap retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations and dividends.


This table compares and CarGurus’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets 19.24% 8.18% 6.29%
CarGurus N/A N/A N/A

Valuation and Earnings

This table compares and CarGurus’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio $633.10 million 3.36 $176.37 million N/A N/A
CarGurus N/A N/A N/A N/A N/A has higher revenue and earnings than CarGurus.

Analyst Recommendations

This is a summary of current recommendations and price targets for and CarGurus, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 0 1 2 0 2.67
CarGurus 0 4 1 0 2.20 currently has a consensus price target of $35.33, suggesting a potential upside of 18.85%. CarGurus has a consensus price target of $29.50, suggesting a potential downside of 13.21%. Given’s stronger consensus rating and higher possible upside, equities analysts clearly believe is more favorable than CarGurus.

Summary beats CarGurus on 7 of the 7 factors compared between the two stocks. Company Profile Inc. owns a digital automotive marketplace business ( is an online research destination for car shoppers. The Company is engaged in the sale of online subscription advertising products targeting car dealerships. It offers a suite of products and services targeting the automotive needs of its buyer and seller customers. offers a digital automotive marketplace search engine that helps car buyers to make informed purchasing decisions and helps sellers to engage with a portion of their target customer base. This online automotive marketplace service connects buyers and sellers across five Websites:,,, and Its automotive marketplace products also include credible user and automotive and dealer reviews. It is also engaged in the sale of display advertising to national advertisers. Car buyers and car owners interface with primarily through the sites and mobile applications.

CarGurus Company Profile

CarGurus, Inc. is an online automotive marketplace connecting buyers and sellers of new and used cars. Using proprietary technology, search algorithms, and data analytics. The Company’s marketplace empowers users with unbiased third-party validation on pricing and dealer reputation as well as other information that aids them in finding Great Deals from Great Dealers. In addition to the United States, the Company operates online marketplaces in Canada, the United Kingdom, and Germany. The Company’s products include Consumer Marketplace, Dealer Marketplace, Dealer Dashboard, Dealer Advertising and Customer Acquisition Products, Auto Manufacturer and Other Advertiser Products.

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