Contrasting CommerceHub (CHUBA) & Okta (OKTA)

CommerceHub (NASDAQ: CHUBA) and Okta (NASDAQ:OKTA) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.


This table compares CommerceHub and Okta’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CommerceHub 11.79% 34.82% 18.52%
Okta -46.70% -169.65% -35.59%

Institutional & Insider Ownership

29.1% of CommerceHub shares are owned by institutional investors. Comparatively, 16.2% of Okta shares are owned by institutional investors. 2.8% of CommerceHub shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares CommerceHub and Okta’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CommerceHub $100.55 million 8.49 $9.09 million $0.28 70.36
Okta $160.32 million 18.63 -$83.50 million N/A N/A

CommerceHub has higher earnings, but lower revenue than Okta.

Analyst Ratings

This is a breakdown of current ratings and target prices for CommerceHub and Okta, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CommerceHub 0 2 5 0 2.71
Okta 0 3 7 0 2.70

CommerceHub currently has a consensus price target of $26.60, suggesting a potential upside of 35.03%. Okta has a consensus price target of $33.29, suggesting a potential upside of 13.60%. Given CommerceHub’s stronger consensus rating and higher possible upside, equities research analysts clearly believe CommerceHub is more favorable than Okta.


CommerceHub beats Okta on 8 of the 11 factors compared between the two stocks.

CommerceHub Company Profile

CommerceHub, Inc. is a provider of cloud-based e-commerce fulfillment and marketing solutions that integrate supply, demand and delivery for retailers and consumer brands, manufacturers and distributors. The Company’s end-to-end solutions are provided through the CommerceHub software platform, a hub that streamlines integration and enables transactions among its retailer and supplier customers and their other trading partners, while also enabling them to access the online marketplaces, search engines, social and product advertising and other digital marketing channels where consumers browse and buy. Its solutions also help its customers integrate with the third-party logistics (3PL) providers, including fulfillment and delivery providers that take purchased products to the consumer’s doorstep. The Company’s solutions include Supply Solutions, Demand Solutions and Delivery Solutions.

Okta Company Profile

Okta, Inc. is a United States-based independent provider of identity for the enterprise. The Company’s Okta Identity Cloud connects and protects employees. It also connects enterprises to their partners, suppliers and customers. The Company offers products, such as Okta information technology (IT) Products and Okta for Developers. Its Okta IT Products include Single Sign-On, Mobility Management, Adaptive Multi-Factor Authentication, Lifecycle Management and Universal Directory. The Okta for Developers include Complete Authentication, User Management, Application Programming Interface (API) Access Management and Developer Tools. The Company offers solutions, such as access applications across multiple domains; cloud applications on mobile devices; connecting to distributor and supplier identities; employee single sign-on (SSO) to applications; employee system of record; secure customer identity management; secure infrastructure and services, and mobile device lifecycle automation.

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