Head-To-Head Comparison: Guidance Software (GUID) versus Qihoo 360 Technology (QIHU)

Guidance Software (NASDAQ: GUID) and Qihoo 360 Technology (NYSE:QIHU) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations and profitability.


This table compares Guidance Software and Qihoo 360 Technology’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Guidance Software -4.73% -559.09% -6.73%
Qihoo 360 Technology 17.95% 30.01% 9.81%

Analyst Ratings

This is a breakdown of recent ratings for Guidance Software and Qihoo 360 Technology, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Guidance Software 0 3 3 0 2.50
Qihoo 360 Technology 0 0 0 0 N/A

Guidance Software presently has a consensus price target of $8.02, suggesting a potential upside of 13.44%. Given Guidance Software’s higher probable upside, equities analysts clearly believe Guidance Software is more favorable than Qihoo 360 Technology.

Earnings and Valuation

This table compares Guidance Software and Qihoo 360 Technology’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Guidance Software N/A N/A N/A ($0.24) -29.46
Qihoo 360 Technology N/A N/A N/A $2.14 35.94

Guidance Software is trading at a lower price-to-earnings ratio than Qihoo 360 Technology, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

51.8% of Guidance Software shares are owned by institutional investors. 38.1% of Guidance Software shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Qihoo 360 Technology beats Guidance Software on 5 of the 9 factors compared between the two stocks.

About Guidance Software

Guidance Software, Inc. is a technology company. The Company is a provider of endpoint investigation solutions for cybersecurity analytics, security incident response, e-discovery, data privacy and forensic analysis. The Company has five segments, which include Products, Subscription, Professional services, Training and Maintenance. The Company’s Products segment includes EnCase, EnCase Endpoint Security, EnCase eDiscovery, EnCase Forensic, EnCase Portable, Premium License Support Program and hardware sales. Its Subscription segment includes subscription services for cloud-based document review and production software. Its Professional services segment performs consulting services and implementations. Its Training segment provides training classes, by which the Company trains its customers to use its software products. Its maintenance segment provides software updates, telephone and e-mail support.

About Qihoo 360 Technology

Qihoo 360 Technology Co. Ltd. is a China-based company principally engaged in the operations of Internet services. The Company’s segments include Internet services, smart hardware and IOT devices. The Company’s Internet and mobile security products include 360 Safe Guard, 360 Anti-virus and 360 Mobile Safe. The Company is also involved in the development of various platform products to meet a range of security-related needs of Internet users and create access points to the Internet, which include 360 browsers; 360 Personal Start-up Page and its subpages; 360 Search, and 360 Mobile Assistant. The Company also provides online advertising service solutions, such as sponsored links (advertising links), on its platform products, such as 360 Personal Start-up Page, 360 Search and 360 Mobile Assistant; Internet value-added services; Internet of things (IOT) devices, and other services. It also serves as an agent for providing online distribution services and payment collections services.

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