Reviewing RumbleON (RMBL) and Sito Mobile (SITO)

RumbleON (OTCMKTS: RMBL) and Sito Mobile (NASDAQ:SITO) are both small-cap mobile application software companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, institutional ownership and dividends.

Volatility & Risk

RumbleON has a beta of -17.37, meaning that its stock price is 1,837% less volatile than the S&P 500. Comparatively, Sito Mobile has a beta of -1.6, meaning that its stock price is 260% less volatile than the S&P 500.


This table compares RumbleON and Sito Mobile’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RumbleON N/A N/A N/A
Sito Mobile -29.34% -47.82% -25.15%

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for RumbleON and Sito Mobile, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RumbleON 0 0 1 0 3.00
Sito Mobile 0 1 5 0 2.83

RumbleON currently has a consensus target price of $7.75, indicating a potential upside of 84.09%. Sito Mobile has a consensus target price of $8.80, indicating a potential upside of 84.10%. Given Sito Mobile’s higher possible upside, analysts plainly believe Sito Mobile is more favorable than RumbleON.

Earnings and Valuation

This table compares RumbleON and Sito Mobile’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
RumbleON N/A N/A N/A ($0.58) -7.26
Sito Mobile $29.43 million 3.58 -$1.40 million ($0.51) -9.37

RumbleON has higher earnings, but lower revenue than Sito Mobile. Sito Mobile is trading at a lower price-to-earnings ratio than RumbleON, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

12.1% of Sito Mobile shares are held by institutional investors. 6.5% of Sito Mobile shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


Sito Mobile beats RumbleON on 7 of the 12 factors compared between the two stocks.

About RumbleON

RumbleON, Inc. (RumbleON), formerly Smart Server Inc., is a development-stage company. The Company focuses on creating an e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned recreation vehicles (RV). Serving both consumers and dealers, RumbleON makes such consumers or dealers a cash offer for the purchase of their vehicle. In addition, RumbleON offers an inventory of vehicles for sale on its Website and offers financing and associated products. RumbleON utilizes partner dealers in the acquisition of motorcycles, as well as to provide inspection, reconditioning and distribution services. Its product suite has modules supporting the motorcycle, RV, and marine and auto segments. As of December 31, 2016, the Company had not generated any revenue.

About Sito Mobile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

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