Contrasting Zendesk (ZEN) & Marketo (MKTO)

Zendesk (NYSE: ZEN) and Marketo (NASDAQ:MKTO) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

Earnings and Valuation

This table compares Zendesk and Marketo’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Zendesk $430.49 million 9.99 -$110.64 million ($1.11) -38.18
Marketo N/A N/A N/A ($1.70) N/A

Marketo has lower revenue, but higher earnings than Zendesk. Zendesk is trading at a lower price-to-earnings ratio than Marketo, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

93.9% of Zendesk shares are held by institutional investors. 5.3% of Zendesk shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares Zendesk and Marketo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Zendesk -25.70% -32.88% -19.76%
Marketo -23.20% -98.33% -27.18%

Analyst Ratings

This is a breakdown of current ratings and price targets for Zendesk and Marketo, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zendesk 0 2 13 0 2.87
Marketo 0 0 0 0 N/A

Zendesk presently has a consensus target price of $40.43, indicating a potential downside of 4.60%.


Zendesk beats Marketo on 7 of the 9 factors compared between the two stocks.

About Zendesk

Zendesk, Inc. (Zendesk) is a software development company. The Zendesk family of products is built to work together to help organizations understand and manage customer relationships. All Zendesk products share a common interface and are being developed to support a shared services infrastructure and common customer data platform. Zendesk’s products are developed using agile software techniques, and are designed to incorporate and innovate on customer feedback obtained through beta and Early Access Programs (EAPs). Its family of products includes Zendesk Support, Zendesk Chat, Zendesk Talk, Zendesk Help Center, Zendesk Message, Zendesk Explore and Zendesk Connect. Zendesk’s developer platform allows organizations to extend the functionality of its family of products and customize the experience for their employees and customers. Key components of Zendesk’s developer platform include Zendesk Embeddables, Zendesk application program interfaces (APIs) and Zendesk Applications.

About Marketo

Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight. It offers solutions, such as Lead Management solution and Consumer Marketing solution.

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