Critical Contrast: Mulesoft (MULE) & YuMe (YUME)

Mulesoft (NYSE: MULE) and YuMe (NYSE:YUME) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Mulesoft and YuMe, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mulesoft 0 2 9 0 2.82
YuMe 0 0 0 0 N/A

Mulesoft presently has a consensus price target of $29.33, indicating a potential downside of 4.79%. Given Mulesoft’s higher possible upside, equities analysts plainly believe Mulesoft is more favorable than YuMe.


This table compares Mulesoft and YuMe’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Mulesoft -26.98% -31.42% -18.42%
YuMe 5.25% 10.01% 6.37%

Earnings and Valuation

This table compares Mulesoft and YuMe’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Mulesoft $296.46 million 13.51 -$79.98 million ($0.81) -38.04
YuMe $160.41 million 0.81 -$7.72 million $0.24 15.42

YuMe has lower revenue, but higher earnings than Mulesoft. Mulesoft is trading at a lower price-to-earnings ratio than YuMe, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

24.5% of Mulesoft shares are owned by institutional investors. Comparatively, 48.2% of YuMe shares are owned by institutional investors. 29.3% of YuMe shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


YuMe pays an annual dividend of $0.12 per share and has a dividend yield of 3.2%. Mulesoft does not pay a dividend. YuMe pays out 50.0% of its earnings in the form of a dividend.


YuMe beats Mulesoft on 9 of the 14 factors compared between the two stocks.

About Mulesoft

MuleSoft, Inc. is engaged in providing a software platform that connects a range of technologies. The Company enables organizations to manage and secure the flow of data between all systems in the enterprise. The Company offers organizations to create agile infrastructures. The Company has developed Anypoint Platform. The Company’s customers use its Anypoint Platform to connect their applications, data, and devices into an application network where systems are pluggable instead of glued together with custom integration code. The application network enables a self-serve infrastructure through discoverable building blocks, or nodes, that can be used and reused to rapidly compose applications. With an application network built with Anypoint Platform, organizations can transform into composable enterprises.

About YuMe

YuMe, Inc. (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior. The Company also offers demand-side platform (DSP), called YuMe for Advertisers, to find relevant audiences and deliver targeted advertising, and a supply-side platform (SSP), called YuMe for Publishers (YFP 5.0), which helps aggregate audiences, define audience characteristics and offer monetization opportunities for digital media property owners. Its technologies serve the specific needs of brand advertisers and enable them to find and target brand-receptive audiences across a range of Internet connected devices and digital media properties.

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