Analyzing Oracle (ORCL) and DealerTrack Technologies (TRAK)

Oracle (NYSE: ORCL) and DealerTrack Technologies (NASDAQ:TRAK) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, dividends and earnings.


This table compares Oracle and DealerTrack Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Oracle 25.48% 20.49% 8.38%
DealerTrack Technologies -3.45% -3.48% -1.59%


Oracle pays an annual dividend of $0.76 per share and has a dividend yield of 1.5%. DealerTrack Technologies does not pay a dividend. Oracle pays out 32.6% of its earnings in the form of a dividend. DealerTrack Technologies has increased its dividend for 6 consecutive years.

Earnings & Valuation

This table compares Oracle and DealerTrack Technologies’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Oracle $37.73 billion 5.44 $9.34 billion $2.33 21.28
DealerTrack Technologies N/A N/A N/A ($0.67) N/A

Oracle has higher revenue and earnings than DealerTrack Technologies. DealerTrack Technologies is trading at a lower price-to-earnings ratio than Oracle, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Oracle and DealerTrack Technologies, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Oracle 0 10 27 0 2.73
DealerTrack Technologies 0 0 0 0 N/A

Oracle presently has a consensus price target of $55.53, suggesting a potential upside of 11.97%.

Insider & Institutional Ownership

58.4% of Oracle shares are held by institutional investors. 29.0% of Oracle shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


Oracle beats DealerTrack Technologies on 9 of the 11 factors compared between the two stocks.

About Oracle

Oracle Corporation (Oracle) provides products and services that address all aspects of corporate information technology (IT) environments, including application, platform and infrastructure. The Company’s businesses include cloud and on-premise software, hardware and services. Its cloud and on-premise software business consists of three segments, including cloud software and on-premise software, which includes Software as a Service (SaaS) and Platform as a Service (PaaS) offerings, cloud infrastructure as a service (IaaS) and software license updates and product support. Its hardware business consists of two segments, including hardware products and hardware support. The Company’s services business includes the remainder of the Company’s segments. Its services business includes activities, such as consulting services, enhanced support services and education services, among others.

About DealerTrack Technologies

Dealertrack Technologies, Inc. provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, original equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers. Dealertrack operates the online credit application networks in the United States and Canada. The Company’s solutions includes Digital Marketing solutions, Dealer Management solutions, F&I solutions, Inventory solutions, Registration & Titling solutions, and Collateral Management solutions. Digital Marketing solutions include digital marketing tools, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), social media and reputation management tools. Registration & Titling solutions include online and cross-state vehicle registration services.

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