Media stories about HubSpot (NYSE:HUBS) have been trending somewhat positive on Wednesday, according to Accern Sentiment Analysis. Accern identifies negative and positive press coverage by analyzing more than twenty million blog and news sources. Accern ranks coverage of companies on a scale of negative one to one, with scores closest to one being the most favorable. HubSpot earned a media sentiment score of 0.18 on Accern’s scale. Accern also assigned news stories about the software maker an impact score of 46.7403339642604 out of 100, meaning that recent press coverage is somewhat unlikely to have an effect on the stock’s share price in the next few days.
Here are some of the news stories that may have impacted Accern Sentiment’s rankings:

- HubSpot (HUBS) Upgraded to “Hold” at Zacks Investment Research (americanbankingnews.com)
- HubSpot, Inc. (HUBS) -Trending Tech Stock – Nasdaq Fortune (press release) (nasdaqfortune.com)
- HubSpot (HUBS) Up 14.6% Since Earnings Report: Can It Continue? (finance.yahoo.com)
- Marketing Automation Software Market Potential Growth Rate by 2025 (openpr.com)
- Global Digitaling Software Market Opportunities 2018: Oracle Corporation, Hewlett-Packard, IBM Corporation (marketwatch.com)
HUBS has been the topic of several analyst reports. UBS boosted their price target on shares of HubSpot from $103.00 to $105.00 and gave the company an “outperform” rating in a report on Wednesday, February 14th. Morgan Stanley boosted their price target on shares of HubSpot from $105.00 to $107.00 and gave the company an “equal weight” rating in a report on Wednesday, February 14th. Zacks Investment Research lowered shares of HubSpot from a “buy” rating to a “hold” rating in a report on Monday, February 5th. Needham & Company LLC boosted their price target on shares of HubSpot from $95.00 to $110.00 and gave the company a “buy” rating in a report on Wednesday, February 14th. Finally, Stifel Nicolaus boosted their price target on shares of HubSpot from $88.00 to $110.00 and gave the company a “buy” rating in a report on Wednesday, February 14th. Six equities research analysts have rated the stock with a hold rating, twelve have assigned a buy rating and one has given a strong buy rating to the stock. HubSpot currently has a consensus rating of “Buy” and a consensus target price of $94.82.
In other news, insider Hunter Madeley sold 1,000 shares of the company’s stock in a transaction dated Friday, March 2nd. The shares were sold at an average price of $110.10, for a total value of $110,100.00. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Dharmesh Shah sold 21,000 shares of the company’s stock in a transaction dated Thursday, February 15th. The stock was sold at an average price of $102.56, for a total transaction of $2,153,760.00. The disclosure for this sale can be found here. In the last ninety days, insiders sold 32,000 shares of company stock worth $3,213,060. 12.10% of the stock is owned by insiders.
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About HubSpot
HubSpot, Inc (HubSpot) provides a cloud-based marketing and sales software platform. The Company’s software platform features integrated applications to help businesses attract visitors to their Websites, convert visitors into leads, close leads into customers and delight customers so that they become promoters of those businesses.
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