Spanish Broadcasting System (SBSAA) & Sirius XM (SIRI) Head to Head Contrast

Spanish Broadcasting System (OTCMKTS:SBSAA) and Sirius XM (NASDAQ:SIRI) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Analyst Recommendations

This is a summary of current recommendations and price targets for Spanish Broadcasting System and Sirius XM, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Spanish Broadcasting System 0 0 0 0 N/A
Sirius XM 4 6 4 0 2.00

Sirius XM has a consensus target price of $6.84, suggesting a potential upside of 10.13%. Given Sirius XM’s higher probable upside, analysts clearly believe Sirius XM is more favorable than Spanish Broadcasting System.


Sirius XM pays an annual dividend of $0.04 per share and has a dividend yield of 0.6%. Spanish Broadcasting System does not pay a dividend. Sirius XM pays out 20.0% of its earnings in the form of a dividend.

Insider & Institutional Ownership

18.6% of Sirius XM shares are owned by institutional investors. 53.5% of Spanish Broadcasting System shares are owned by insiders. Comparatively, 0.8% of Sirius XM shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


This table compares Spanish Broadcasting System and Sirius XM’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Spanish Broadcasting System 16.34% N/A -3.30%
Sirius XM 15.64% -78.49% 13.79%

Earnings & Valuation

This table compares Spanish Broadcasting System and Sirius XM’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Spanish Broadcasting System $134.71 million 0.01 $19.62 million N/A N/A
Sirius XM $5.43 billion 5.14 $647.90 million $0.20 31.05

Sirius XM has higher revenue and earnings than Spanish Broadcasting System.

Volatility and Risk

Spanish Broadcasting System has a beta of -0.54, indicating that its stock price is 154% less volatile than the S&P 500. Comparatively, Sirius XM has a beta of 1.04, indicating that its stock price is 4% more volatile than the S&P 500.


Sirius XM beats Spanish Broadcasting System on 9 of the 13 factors compared between the two stocks.

About Spanish Broadcasting System

Spanish Broadcasting System, Inc. operates as a Spanish-language media and entertainment company in the United States. It operates in two segments, Radio and Television. The company produces and distributes Spanish-language content, including radio programs, television shows, and music and live entertainment. It owns and operates 17 radio stations in the Los Angeles, New York, Puerto Rico, Chicago, Miami, and San Francisco markets; AIRE radio networks with approximately 250 affiliate radio stations; and 6 television stations under the MegaTV brand, as well as has various MegaTV broadcasting outlets under affiliation or programming agreements. The company also produces live concerts and events; and owns bilingual Websites, including,, and various station Websites that provide content related to Latin music, entertainment, news, and culture, as well as operates the LaMusica mobile app. Its radio station programming formats include Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Latin Rhythmic; and television programs range from televised radio-branded shows to general entertainment programs, such as music, celebrity, debate, interviews, and personality-based shows. The company was founded in 1983 and is based in Miami, Florida.

About Sirius XM

Sirius XM Holdings Inc. provides satellite radio services in the United States. The company broadcasts music plus sports, entertainment, comedy, talk, news, traffic, and weather programs, including various music genres ranging from rock, pop and hip-hop to country, dance, jazz, Latin, and classical; live play-by-play sports from principal leagues and colleges; multitude of talk and entertainment channels for various audiences; national, international, and financial news; and limited run channels. It also streams music and non-music channels over the Internet; and offers applications to allow consumers to access its Internet radio service on smartphones, tablets, computers, home devices, and other consumer electronic equipment. In addition, the company distributes satellite radios through the sale and lease of new vehicles; and acquires subscribers through the sale and lease of previously owned vehicles with factory-installed satellite radios. Its satellite radio systems include satellites, terrestrial repeaters, and other satellite facilities; studios; and radios. Further, the company provides satellite television services, which offer music channels on the DISH NETWORK satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; real-time traffic services; and real-time weather services. Additionally, it offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data services, remote vehicles diagnostics, and stolen or parked vehicle locator services. The company also sells satellite radios directly to consumers through its Website, as well as through automakers and retailers. The company was founded in 1990 and is headquartered in New York, New York. Sirius XM Holdings Inc. is a subsidiary of Liberty Media Corporation.

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