Contrasting International Speedway (ISCB) & Churchill Downs (CHDN)

International Speedway (OTCMKTS:ISCB) and Churchill Downs (NASDAQ:CHDN) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation and earnings.

Volatility and Risk

International Speedway has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500. Comparatively, Churchill Downs has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500.


This table compares International Speedway and Churchill Downs’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
International Speedway 38.82% 5.59% 3.88%
Churchill Downs 39.18% 30.33% 8.03%


International Speedway pays an annual dividend of $0.47 per share and has a dividend yield of 1.1%. Churchill Downs pays an annual dividend of $1.52 per share and has a dividend yield of 0.5%. Churchill Downs pays out 25.9% of its earnings in the form of a dividend. Churchill Downs has increased its dividend for 6 consecutive years.

Analyst Ratings

This is a summary of recent ratings and recommmendations for International Speedway and Churchill Downs, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
International Speedway 0 0 0 0 N/A
Churchill Downs 0 2 0 0 2.00

Churchill Downs has a consensus target price of $302.50, indicating a potential upside of 8.91%. Given Churchill Downs’ higher probable upside, analysts plainly believe Churchill Downs is more favorable than International Speedway.

Institutional and Insider Ownership

0.0% of International Speedway shares are owned by institutional investors. Comparatively, 71.3% of Churchill Downs shares are owned by institutional investors. 72.6% of International Speedway shares are owned by insiders. Comparatively, 13.8% of Churchill Downs shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares International Speedway and Churchill Downs’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
International Speedway $671.43 million 2.81 $110.82 million N/A N/A
Churchill Downs $882.60 million 4.27 $140.50 million $5.88 47.24

Churchill Downs has higher revenue and earnings than International Speedway.


Churchill Downs beats International Speedway on 10 of the 14 factors compared between the two stocks.

International Speedway Company Profile

International Speedway Corporation, together with its subsidiaries, promotes motorsports themed entertainment activities in the United States. Its motorsports themed event operations consist principally of racing events at its motorsports entertainment facilities, which promote approximately 100 stock car, open wheel, sports car, truck, motorcycle, and other racing events. The company is also involved in food and beverage concession operations; the provision of catering services in suites and chalets; and the creation of motorsports-related programming content carried on radio stations, as well as Sirius XM Radio, a national satellite radio service. In addition, it uses its motorsports entertainment facilities for testing for teams, driving schools, riding experiences, car shows, auto fairs, concerts, and music festivals, as well as settings for television commercials, print advertisements, and motion pictures. Further, the company engages in souvenir merchandising operations. It owns and/or operates 13 motorsports entertainment facilities with approximately 761,000 grandstand seats and 560 suites. The company was formerly known as Daytona International Speedway Corporation and changed its name to International Speedway Corporation in 1968. International Speedway Corporation was founded in 1953 and is headquartered in Daytona Beach, Florida.

Churchill Downs Company Profile

Churchill Downs Incorporated operates as a racing, gaming, and online entertainment company in the United States. It operates through Racing, Casinos, TwinSpires, and Other Investments segments. The company operates 4 racetracks, including Churchill Downs Racetrack in Louisville, Kentucky; Arlington International Race Course in Arlington Heights with 11 off-track betting (OTB) facilities in Illinois; Fair Grounds Race Course in New Orleans along with 12 OTBs in Louisiana; and Calder Race Course in Miami Gardens, Florida. It also operates five casinos, which provides brick-and-mortar real-money casino gaming services with approximately 10,000 gaming positions; and operates 3 hotels. In addition, the company through operates mobile and online wagering business; and a platform for betting on horseracing, as well as offers streaming video of live horse races, replays, and an assortment of racing information. Further, it offers reports, statistical information, handicapping information, pedigrees, and other data for the thoroughbred horse industry through and Additionally, the company manufactures and operates pari-mutuel wagering systems for racetracks, OTBs, and other pari-mutuel wagering businesses; and provides totalisator and Internet-based interactive gaming services. Churchill Downs Incorporated was founded in 1928 and is headquartered in Louisville, Kentucky.

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