Zacks Investment Research Lowers COMSCORE (SCOR) to Sell

Zacks Investment Research downgraded shares of COMSCORE (OTCMKTS:SCOR) from a hold rating to a sell rating in a research report sent to investors on Thursday.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Several other analysts have also recently weighed in on SCOR. Needham & Company LLC assumed coverage on shares of COMSCORE in a research note on Thursday. They issued a buy rating and a $20.00 price objective for the company. Aegis assumed coverage on shares of COMSCORE in a research note on Thursday, October 11th. They issued a buy rating and a $29.00 price objective for the company. One investment analyst has rated the stock with a sell rating, one has given a hold rating and three have issued a buy rating to the company’s stock. The stock has a consensus rating of Hold and a consensus price target of $27.00.

Shares of SCOR stock opened at $15.78 on Thursday. COMSCORE has a 52 week low of $14.65 and a 52 week high of $29.20.

COMSCORE (OTCMKTS:SCOR) last announced its earnings results on Thursday, November 8th. The business services provider reported ($0.42) EPS for the quarter, missing the consensus estimate of ($0.30) by ($0.12). The company had revenue of $102.90 million for the quarter, compared to analyst estimates of $102.63 million. The business’s revenue for the quarter was up 2.6% compared to the same quarter last year. During the same period last year, the firm earned ($2.26) earnings per share.

A number of institutional investors have recently modified their holdings of the business. Primecap Management Co. CA raised its stake in COMSCORE by 1.6% in the 3rd quarter. Primecap Management Co. CA now owns 8,383,232 shares of the business services provider’s stock worth $152,826,000 after purchasing an additional 134,300 shares in the last quarter. FMR LLC acquired a new stake in COMSCORE in the 2nd quarter worth about $94,555,000. RGM Capital LLC acquired a new stake in COMSCORE in the 2nd quarter worth about $75,236,000. Vanguard Group Inc. acquired a new position in shares of COMSCORE in the 3rd quarter valued at approximately $33,132,000. Finally, State of New Jersey Common Pension Fund D raised its position in shares of COMSCORE by 2.7% in the 3rd quarter. State of New Jersey Common Pension Fund D now owns 1,500,000 shares of the business services provider’s stock valued at $27,345,000 after buying an additional 40,000 shares in the last quarter. Institutional investors and hedge funds own 25.55% of the company’s stock.

COMSCORE Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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