Flasr (FLSR) vs. Armstrong Flooring (AFI) Head-To-Head Analysis

Flasr (OTCMKTS:FLSR) and Armstrong Flooring (NYSE:AFI) are both industrial products companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, institutional ownership, valuation, earnings and analyst recommendations.

Institutional & Insider Ownership

98.0% of Armstrong Flooring shares are held by institutional investors. 29.5% of Flasr shares are held by insiders. Comparatively, 1.6% of Armstrong Flooring shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations for Flasr and Armstrong Flooring, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flasr 0 0 0 0 N/A
Armstrong Flooring 1 2 1 0 2.00

Armstrong Flooring has a consensus target price of $19.67, indicating a potential upside of 36.95%. Given Armstrong Flooring’s higher probable upside, analysts plainly believe Armstrong Flooring is more favorable than Flasr.

Earnings and Valuation

This table compares Flasr and Armstrong Flooring’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Flasr N/A N/A N/A N/A N/A
Armstrong Flooring $1.13 billion 0.33 -$41.80 million $0.21 68.38

Flasr has higher earnings, but lower revenue than Armstrong Flooring.


This table compares Flasr and Armstrong Flooring’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Flasr N/A N/A N/A
Armstrong Flooring -1.12% 2.71% 1.68%

Volatility and Risk

Flasr has a beta of -3.5, meaning that its stock price is 450% less volatile than the S&P 500. Comparatively, Armstrong Flooring has a beta of 2.26, meaning that its stock price is 126% more volatile than the S&P 500.


Armstrong Flooring beats Flasr on 7 of the 9 factors compared between the two stocks.

About Flasr

FLASR, Inc. produces and sells portable tobacco flasks for tobacco and moist snuff users in the United States. It offers FLASR, a portable reusable spittoon system that is used primarily to contain moist tobacco by product. The company sells its products to convenience stores through wholesale distribution channels; and sells directly through its Website FLASR.com, as well as through amazon.com. FLASR, Inc. is based in Atlanta, Georgia.

About Armstrong Flooring

Armstrong Flooring, Inc., together with its subsidiaries, designs, manufactures, sources, and sells flooring products in North America and the Pacific Rim. It operates through two segments, Resilient Flooring and Wood Flooring. The Resilient Flooring segment offers a range of floor coverings primarily for homes and commercial buildings under the Armstrong brand; and luxury vinyl tile products, vinyl tile flooring, vinyl sheet products, and laminate products, as well as installs and maintains materials and accessories. The Wood Flooring segment provides hardwood flooring products under the Armstrong and Bruce brand names for use in residential construction and renovation, as well as in commercial applications, including stores, restaurants, and offices. This segment offers pre-finished solid and engineered wood flooring products, as well as related accessories. The company sells its products to independent wholesale flooring distributors, large home centers, retailers, flooring contractors, and the manufactured homes industry, as well as through architects, designers, end users, and regional and national builders. Armstrong Flooring, Inc. was incorporated in 2015 and is headquartered in Lancaster, Pennsylvania.

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